WS New Wash Original Purple
DETERGENT-FREE CLEANSING CREAM FOR BLONDE TONES - ALL HAIR TYPES
New Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils.
New Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.
The result: brighter, cooler-toned hair that feels as good as it looks wash after wash.
-
NEUTRALIZE Reduces brassiness and yellowing of lighter tones
-
ENHANCE Doubles the color protection of New Wash Original and New Wash Rich
-
PROTECT Shields hair from UV rays and repeated washing
-
RESTORE Replenishes your natural vibrance and shine
-
EXTEND Prevents color fade between salon appointments
ABOUT THAT SYMBOL…
The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.
Detergent-Free
Vegan
Refillable
Leaping Bunny Certified
Sulfate-Free
Phthalate-Free
Paraben-Free
Silicone-Free
1% For The Planet
FAQs
See all FAQSWE’RE LISTENING
Need help? Get product tips, personalized recommendations and more from our product specialists—however works best for you.
Ingredients
Ingredients
-
On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
-
Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
-
On our minds at all times: the health of your hair, your scalp and our planet. We developed New Wash as a detergent-free replacement for shampoo and conditioner that nourishes hair and uses less water. We also pioneered the use of refill pouches to reduce plastic waste and continue to lead the industry with sustainable practices and packaging.
-
Once upon a time (in 2015), we set out to create haircare that is smart, simple and sustainable. The key is naturally derived ingredients: Our revolutionary New Wash cleansing cream is formulated without the harsh, hair-stripping foams found in traditional shampoo, and our multitasking styling products further transform your strands and simplify your routine.
SUSTAINABLE
Top Rated Sets & Kits
shop the collectionShop Your System
Your Story Stars Here
Take the full quiz for more product recommendations.
Start The Quiz