Which New Wash formula is right for me?
All three formulas share the same core detergent-free, sebum-preserving, non-foaming cleansing system. What changes is moisture level and secondary ingredients. New Wash Original - Right starting point for most hair types. Balanced moisture, works across a wide range of scalp conditions. When in doubt, start here. New Wash Rich - Most moisturizing. Best for dry, coarse, curly, or chemically processed hair. If your hair tends toward frizz or dryness, or you've had significant chemical treatment, Rich is likely your match. New Wash Deep Clean - Most clarifying. For scalps that tend toward oiliness, buildup, or flaking, and for customers in hard water areas. Strong track record with dandruff and scalp sensitivity. Also right for fine hair with an oily scalp. New Wash Original Fragrance-Free - For any customer with fragrance sensitivity who would otherwise use Original. Take the quiz at hairstory.com/pages/quiz for a personalized recommendation.