Represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Represents new beginnings throughout a story, just as Pre-Wash marks the first step of your cleansing routine and a fresh start for your scalp.

Represents the ripple effects created by this air-dry lotion’s famously moisturizing benefits. Wave hello to effortless waves and curls that are shiny, smooth and defined!

Represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.

Represents the exponential volume Root Lift creates as it points up, up, up. Raise your hair to the power of new heights!

Represents, with its cross-hatched structure, the touchable texture and weightless waves that Undressed creates; it’s also emblematic of this salt-free spray’s social buzz.

Represents the amount of volume added by our innovative spin on dry shampoo—just a few puffs of Powder instantly revives hair as it absorbs excess oil and sweat without talc, aerosols or residue.

Represents the brilliant shine of a star and reflects the soft, light-catching finish Oil leaves with just a few drops.

Represents Wax’s medium hold and sharp control, keeping edges, flyaways, cowlicks and curls exactly where you want them.

Represents this leave-in treatment’s reparative ingredients and long-lasting benefits—additionally, it just so happens to look like a first aid symbol.

Represents the extra benefits the Boost collection adds to New Wash, from repairing damage to reducing brassiness.