Are the New Wash refill pouches recyclable? How do I recycle them?

Yes - the refill pouches are explicitly labeled recyclable. The Better Bottle (the dispensing bottle customers keep) is made from 100% post-consumer recycled plastic and is also recyclable at end of life. For customers in areas where flexible plastic pouch recycling isn't available curbside, advise them to check with their local municipality or look into TerraCycle flexible plastics programs. Environmental context: Three refill pouches replace approximately sixteen conventional shampoo and conditioner bottles - an 87% reduction in plastic consumption.