HAIR TYPE: Gray Hair
ENTER YOUR GREATEST GRAY ERA
New Wash's antioxidant-rich ingredients keep gray hair soft, shiny and strong.
"This New Wash was fantastic. It makes my hair shiny even with the gray. My hair doesn't feel loaded down and I just let it dry naturally. I get compliments on how good it looks all the time.” Carole M. | Gray Hair
NEW WASH (ORIGINAL)
No more dryness. Gray hair shines with New Wash.
Get a healthy shine with New Wash. Our signature hair cleansing cream cleans without detergents and never strips away your protective barrier.
Experience your healthiest gray hair with amped up natural texture for iconic style.
EMBRACE GRAY DAYS
Best in class conditioning ingredients keep gray hair hydrated and shiny.
Say hello to natural oils and cleansing agents that are good for you and the planet.
GO NATURAL AND CRUELTY-FREE
The Transition Period
Some people may experience a transition period when switching to New Wash from traditional shampoo. The key is to stay consistent. Our product knowledge specialists are also here to guide you every step of the way on your New Wash journey.
“This truly transformed my graying hair which was getting dry and wiry with time. I now have the silky lustrous hair I thought was lost.”
Le E. | Gray Hair
“I love it! Leaves my crazy, gray hair feeling so soft!.”
Juanita S. | Gray Hair
“With gray hair I was always having to use a brightening blue shampoo to keep it silvery. This shampoo has eliminated the need for that. It always looks silvery feels soft and stays clean!”
Nancy K. | Gray Hair
MOISTURE DRY HAIR
Antioxidant-rich ingredients keep gray hair soft, shiny and strong.
Lack of moisture is the most common cause of frizz in gray hair--experience the new way of washing and treat your hair to hydration.
VOLUMIZE FINE HAIR
Pump up the volume and go big; gray hair often lacks natural volume due to its coarser texture.
Embrace your natural oils and personal texture with a gentle, detergent-free formula--clean, healthy hair is possible.
New Wash (Original) Benefits
- All-in-one: Our products cleanses and conditions without harsh detergents, in one step.
- Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
- Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
- Cleansing: Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
- Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
- Additional Ingredients: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
- Additional Non-Key Ingredients: Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5FragranceCananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
- One thing’s for certain in life: almost all of us will one day experience gray hair. Gray hair happens due to the natural aging process. As you age, the pigment cells that make melanin, a chemical that gives your hair its color, fade away. New hair grows in lighter in shades of shining gray, silver, and white. Gray hair often has a coarser texture, since while it loses the pigment or melanin, the hair follicle doesn’t produce as much sebum (the good stuff—your body’s natural oils which hydrate hair). Going gray doesn’t mean you have to sacrifice great hair—gray is one of the chicest hues, after all. Gray has never looked so great.
- Going (and staying) gray requires special care due to its unique texture and characteristics. Gray hair is coarser and more porous, making it more susceptible to dryness and brittleness. Gray hair needs moisture-rich, detergent-free, sulfate-free products to combat dryness and keep its icy hue true. Since grey hair lacks pigment, it can easily be tinted by styling products, pollution and even UV light. Using products with UV protection can help prevent environmental damage, and unwanted brassiness.
THICK & DRY HAIR
Stay hydrated: Best in class conditioning ingredients keep hair hydrated and shiny.
DAMAGED & OVER-PROCESSED HAIR
Say goodbye to damage: No harsh detergents and no sulfates means less damage, less washing and less color fading.
CURLY & COILY HAIR
Put your curls first: Our detergent-free, sulfate-free formula gives curls the care they need.
FINE & THIN HAIR
Get body and volume for days: New Wash brings out your own natural texture for added body.