HAIR TYPE: Damaged And Over Processed Hair
SAY GOODBYE TO DAMAGE
Lucky for those with damaged hair, repair is possible and you can also maintain your hair with the right routine (here's where New Wash comes in!) to prevent further damage.
"I love this product! My hair is so soft and I haven’t had any split ends. Haven’t had to trim my hair in a year.” Liz S. | Damaged Hair
NEW WASH (ORIGINAL)
Wave goodbye to damaging detergents and sulfates.
New Wash, our signature hair cleansing cream, cleans without detergents or sulfates and never strips away your protective barrier or your color.
Best in class conditioning ingredients keep your damaged hair hydrated and shiny.
Say hello to natural oils and cleansing agents that are good for you and the planet.
GO NATURAL AND CRUELTY-FREE
Less washing and fading means longer-lasting color.
KEEPS COLORED HAIR VIBRANT
The Transition Period
Some people may experience a transition period when switching to New Wash from traditional shampoo. The key is to stay consistent. Our product knowledge specialists are also here to guide you every step of the way on your New Wash journey.
“My hair used to get frizzy and dry and now it is smooth and helthy and I don’t need any other hair products.”
Caroline O. | Damaged Hair
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Tommye O. | Damaged Hair
“Love this new product New Wash! It helps my coarse thick color damaged hair look and feel so much healthier!”
Lauren M | Damaged Hair
Color treatments can damage your hair too! Help color last longer and stay vibrant.
BLONDE HAIR CARE
Keep blond hair bright and brass-free with our unique botanical complex.
Lack of moisture is the most common cause of frizz-experience the new way of washing and treat your hair to hydration.
IMPROVE SCALP HEALTH
Maintain your scalp's natural oil balance and keep it healthy. Say goodbye to itchy, flaky and dry scalp.
New Wash (Original) Benefits
- All-in-one: Our products cleanses and conditions without harsh detergents, in one step.
- Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
- Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
- Cleansing: Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
- Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
- Additional Ingredients: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
- Additional Non-Key Ingredients: Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5FragranceCananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic
- Hair damage happens. Heat styling, harsh chemical treatments, friction from styling, color treatments and bleaching your hair are all common reasons for hair damage.
- The hair cuticle—the protective outer layer of your hair—starts to break down, resulting in dull, dry, or frizzy hair that is more prone to damage and breakage.
- Focus on restoring moisture, nourishment, and overall hair and scalp health through treatments and oils that provide moisture and replenish the hair's natural oils.
- Avoid traditional shampoos—the harmful detergents inside can over-clean and strip away color treated hair and your scalp’s natural protective oil barrier.
FINE & THIN HAIR
Get body and volume for days: New Wash brings out your own natural texture for added body.
Get a healthy shine: Antioxidant-rich ingredients keep gray hair soft, shiny and strong.
CURLY & COILY HAIR
Put your curls first: Our detergent-free, sulfate-free formula gives curls the care they crave.
THICK & DRY HAIR
Stay hydrated: Best in class conditioning ingredients keep hair hydrated and shiny.