Experiencing Hair Loss and Thinning Postpartum?
Shampoo is making it worse. Switch to New Wash.
Shampoo detergents make this worse.
DECLINE IN ESTROGEN & PROGRESTERONE CAN CAUSE YOUR HAIR TO THIN, BECOME DRY AND BRITTLE, OR SHED MORE THAN USUAL.
01 ACCELERATED SHEDDING
The postpartum drop in hormones post childbirth forces a large number of hair follicles that were held in the growing phase during pregnancy to shift into a resting and shedding phase all at once. Detergents in shampoo create a high-friction, squeaky-clean texture. This friction, combined with the vigorous scrubbing required to rinse them, physically yanks those loose hairs out all at once, leading to alarming "clumps" in the shower drain.
02 HAIR SHAFT BREAKAGE
Sulfates and detergents strip away the hair’s protective, natural lipid barrier. This leaves hair incredibly dry and brittle. As a result, strands snap off mid-shaft when you brush or style them, compounding your actual root hair loss with widespread breakage.
03 SCALP INFLAMMATION
Postpartum hormonal shifts can leave the scalp more sensitive and reactive. Harsh detergents easily irritate the skin barrier, causing dryness, redness, or flaking. A chronically inflamed or severely dried-out scalp weakens the anchoring environment for the remaining hair follicle.
NEW WASH IS A GENTLE, EFFECTIVE WAY TO CLEAN YOUR HAIR AND SCALP.
When you are experiencing active postpartum shedding, your hair follicles are fragile. New Wash is a detergent-free cream cleanser that cleans and conditions gently, in one step. It reduces friction, helping you avoid pulling out loose hairs prematurely in the shower.
New Wash cleans without stripping the lipid barrier or drying out the scalp, creating a well-hydrated environment that allows new hair to grow back unhindered as your hormones rebalance.
YOUR LOW MAINTENANCE SOLUTION
New Wash Original
CLEANSING & CONDITIONING CREAM FOR ALL HAIR TYPES
Ingredients
Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-2 Stearate, Glyceryl Stearate, Menthyl Lactate, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Mentha Piperita (Peppermint) Oil, Tocopherol, Lavandula Angustifolia (Lavender) Flower Extract, Calendula Officinalis Flower Extract, Urtica Dioica (Nettle) Extract, Glycine Soja (Soybean) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Phytosterol, Distearoylethyl Dimonium Chloride, Panthenol, Behentrimonium Methosulfate, Calcium Gluconate, Benzyl Alcohol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid
Fragrance/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool
DON'T JUST TAKE OUR WORD FOR IT
The best-hair-of-your-life guarantee
Love it in 21 days,
or your money back.
We're so confident you'll love your new hair, we're betting our own money on it. Try New Wash for 21 days — if you're not satisfied, we'll refund you.
Frequently Asked Questions
Is New Wash a shampoo?
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.
Is New Wash a conditioner?
New Wash is not a conditioner. Conditioner does not clean the hair; it only replaces moisture after shampoo strips it. New Wash contains cleansing and conditioning ingredients.
Do you need to use conditioner with New Wash?
No, New Wash is a detergent-free formula designed to replace both shampoo and conditioner by cleansing and hydrating in one single step. It cleanses using essential oils that leave your hair's natural moisture intact for a soft, healthy finish.
Will New Wash clean my hair?
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
How often should I wash my hair with New Wash?
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
How does New Wash work?
New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp's natural oil production.
Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you.
How long will it take for New Wash to work?
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This transition period is natural and more commonly experienced by people with oily or fine hair.
My hair is still adjusting to New Wash after a few washes. What should I do?
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. New Wash benefits hair immediately, but all hair types are different. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos and over-cleansing. This adjustment period is natural.If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
- You might not be using enough New Wash.
- You might not be rinsing it out thoroughly.
Think ASMR:
- APPLY: Apply the same amount of New Wash as you'd usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask.
- SPLASH: Add a SPLASH of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
- MASSAGE: Then work it in really, really well by MASSAGING your scalp with the Massaging Scalp Brush.
- RINSE: You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. RINSE it out using the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. Your hair and scalp haven't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job.
After about two or three washes, your scalp and oil production should regulate and thrive with your new healthy routine!
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.
Will this clog my drain or harm my septic system?
No, all Hairstory products are septic-safe and will not clog the drain.
Why is New Wash Deep now New Wash Deep Clean? Are they the same formula?
New Wash Deep Clean is an improved, slightly reformulated version of New Wash Deep, created in response to customer feedback. It’s slightly more lightweight and doesn’t carry the strong apple cider vinegar scent, while still delivering the same oil-dissolving power of New Wash Deep. New Wash Deep Clean offers a better overall experience for those with an oily scalp and hair—same clarifying benefits, with a more refined feel.