Build your personalized haircare routine

New Wash Original balances your scalp and makes hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Original breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



The result: the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

85% of people who tried New Wash said they would ditch shampoo forever.*
8 out of 10 New Wash users said it is the best product they have ever used.*

*Based on a 3-week consumer perception study of 103 participants

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Non-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. 

New Wash Original balances your scalp and makes hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Original breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.

The result: the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use
  
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

New Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



The result: the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

85% of people who tried New Wash said they would ditch shampoo forever.*
8 out of 10 New Wash users said it is the best product they have ever used.*

*Based on a 3-week consumer perception study of 103 participants

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Non-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. 

New Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.

The result: the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

New Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



The result: a refreshed scalp and the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

85% of people who tried New Wash said they would ditch shampoo forever.*
8 out of 10 New Wash users said it is the best product they have ever used.*

*Based on a 3-week consumer perception study of 103 participants

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Non-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. 

New Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.

The result: a refreshed scalp and the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

Get softer, smoother hair by cleansing and conditioning in one step. Made with naturally derived, non-toxic ingredients, New Wash Original Fragrance-Free is free of the damaging detergents found in shampoo as well as added fragrance and gives you the best hair of your life!

New Wash Original Fragrance-Free balances your scalp and makes hair softer, smoother and healthier—all in one simple step. You’ll experience the same gentle cleansing and conditioning benefits as New Wash Original, simply without added fragrance.

Switching to New Wash Original Fragrance-Free breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our fragrance-free, detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



The result: the healthiest hair of your life.

• No added fragrance Suitable for fragrance-sensitive scalps or anyone who prefers a scent-free experience
• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

ABOUT THAT SYMBOL…

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Get softer, smoother hair by cleansing and conditioning in one step. Made with naturally derived, non-toxic ingredients, New Wash Original Fragrance-Free is free of the damaging detergents found in shampoo as well as added fragrance and gives you the best hair of your life!

New Wash Original Fragrance-Free balances your scalp and makes hair softer, smoother and healthier—all in one simple step. You’ll experience the same gentle cleansing and conditioning benefits as New Wash Original, simply without added fragrance.

Switching to New Wash Original Fragrance-Free breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our fragrance-free, detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



The result: the healthiest hair of your life.

• No added fragrance Suitable for fragrance-sensitive scalps or anyone who prefers a scent-free experience
• Life-changing results Makes hair softer, smoother and shinier after one use
• Saves time and money Replaces shampoo and conditioner to simplify your routine
• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

ABOUT THAT SYMBOL…

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Get a head start on your New Wash routine with a quick and refreshing deep clean. Pre-Wash uses purifying prebiotic micellar technology to gently break down product buildup, oil and dirt while balancing your scalp’s microbiome. Natural, upcycled betaine helps maintain optimal scalp moisture so you can go even longer between washes—even if you have super-oily hair.

New to New Wash? Pre-Wash helps you make a clean break from damaging traditional shampoo to our detergent-free cleansing cream. If you’ve already made the switch, Pre-Wash ensures the most effective results for your hair and scalp.

The paragraph symbol represents new beginnings throughout a story, just as Pre-Wash marks a fresh start for your scalp and the first step of your cleansing routine.

More moisture; more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays. Think of it as an invisible shield that locks in moisture and helps your other products work harder.

Use Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.

The semicolon represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.

Smooth things over with moisture and set your blow-dryer free. Hair Balm revives parched strands, defines waves and curls, and air-dries all hair types into soft, shiny perfection.

A little Hair Balm goes a long way—and so do its ripple effects. An extra touch of this lightweight formula between wash days instantly re-smooths frizz and restores texture.

The approximately equal sign represents the ripple effects created by this air-dry lotion’s famously moisturizing benefits. Wave hello to effortless waves and curls that are shiny, smooth and defined.

Make waves without adding weight. Formulated with an antioxidant blend of rosehip fruit extract and rosewater, our salt-free surf spray is the number one way to achieve touchable texture and waves that are totally beachin’—all while protecting hair from damaging UV rays.

The hashtag represents, with its cross-hatched structure, the touchable texture and weightless waves that Undressed creates.

Get a hold of this: Touchable curl and coil definition that lasts for days—without the crunch.

Styling Gel delivers flexible, flake-free hold for all curl types while adding moisture and heat protection up to 450°F. 

Long-lasting control: Polyvinylpyrrolidone (aka PVP) locks in definition and keeps curls in place 
Nourishing care: Baobab seed extract boosts moisture and smooths frizz for a soft, shiny finish
Weightless formula: Coconut alkanes enhance shine and slip, allowing effortless application

Whether you air-dry or blow-dry, this silky, lightweight gel keeps your curls defined, touchable and protected. 

ABOUT THAT SYMBOL...
The section sign, which resembles interlocking curls or coils, represents the definition Styling Gel delivers when applied section by section.

Get a grip on next-day hair. Our non-aerosol spin on dry shampoo is 100% free of talc and chalky residue. Formulated with fine-grained kaolin clay and other clean ingredients, Powder absorbs excess oil while adding texture and volume to refresh and revive hair between wash days.

The percentage sign represents the amount of volume added by our innovative spin on dry shampoo. Just a few puffs of Powder instantly revives hair as it absorbs excess oil and sweat without talc, aerosols or residue.

Raise the root. Get exponential volume that lasts with our heat-activated styling mist. Root Lift takes even fine hair to new heights, creating a weightless and workable canvas for smoother styling with your favorite hot tools.

The caret represents the exponential volume Root Lift creates as it points up, up, up. Raise your hair to the power of new heights!

Nourish your way to softer, shinier, smoother hair with Oil. Our lightweight blend of 8 essential oils also helps defend hair against dryness caused by UV exposure.

The asterisk represents the brilliant shine of a star and reflects the soft, light-catching finish Oil leaves with just a few drops.

Behold the perfect hold. Our pliable, medium-hold formula offers flexible staying power and endless styling potential. Use Wax to add lift, define curls, smooth flyaways and more, all without feeling sticky or greasy.

Who hasn’t put their strands through some sh*t? Repair damaged hair from the inside out with Bond Serum, powered by our exclusive ProTarget Technology™. This lightweight leave-in treatment delivers intense and prolonged recovery benefits plus heat protection up to 450°F.

• Double repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair. Within the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers.
• On the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.

For maximum absorption of its reparative ingredients, apply Bond Serum after cleansing hair with Bond Boost and New Wash.

The plus sign represents this leave-in treatment’s reparative ingredients and long-lasting benefits—additionally, it just so happens to look like a first aid symbol.

Who hasn’t put their strands through some sh*t? Repair damaged hair from the inside out with Bond Boost for New Wash, powered by our exclusive ProTarget Technology™. Mix Bond Boost with New Wash to deliver intense and prolonged recovery benefits—all while you cleanse and condition. 

Double repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair.

• Within the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. 

• On the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.

Each Bond Boost tube must be mixed with 8oz New Wash (sold separately); do not use this product alone. Follow with Bond Serum for maximum absorption of its reparative ingredients.

Meet the healthier way to keep vivid reds, auburns, coppers and all other red tones vibrant and fade-free. Red Color Boost revives and refreshes red hair with a blend of color-depositing dyes and botanical extracts that also guard against discoloration from UV rays and repeated washing.

New Wash, spatula and color ring are not included with 1-Pack and 4-Pack Color Boost purchases. 

Color Boosts must be mixed with 8oz New Wash. Do not use any Color Boost by itself.

Meet the healthier way to keep warm brown hair glossy and fade-free. Blue Color Boost gently neutralizes unwelcome brassiness with a unique botanical complex that also shields color from external aggressors like UV rays. 

New Wash, spatula and color ring are not included with 1-Pack and 4-Pack Color Boost purchases. 

Color Boosts must be mixed with 8oz New Wash. Do not use any Color Boost by itself.

International orders may be delayed. EU orders will ship around August 5th.

New Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. 

New Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.

The result: brighter, cooler-toned hair that feels as good as it looks wash after wash.

• NEUTRALIZE Reduces brassiness and yellowing of lighter tones

• ENHANCE Doubles the color protection of New Wash Original and New Wash Rich

• PROTECT Shields hair from UV rays and repeated washing

• RESTORE Replenishes your natural vibrance and shine

• EXTEND Prevents color fade between salon appointments

ABOUT THAT SYMBOL…

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.