Your Color can survive 100 washes.
But your shampoo won't let it.
Shampoo uses harsh detergents that destroy toner and highlights. In lab testing, leading color-protective shampoos stripped 40% of color in the first wash. After 10 washes, the fading was dramatic. The same color, washed 100 times with New Wash, remained as good as new. Unlike detergent-based shampoos, including sulfate-free formulas, New Wash won't strip the color you paid so much for.
Join over 1 million who ditched shampoo.
YOUR LOW MAINTENANCE SOLUTION
YOUR LOW MAINTENANCE SOLUTION
You'll never need anything else.
Ingredients
- New Wash Original: Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-2 Stearate, Glyceryl Stearate, Menthyl Lactate, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Mentha Piperita (Peppermint) Oil, Tocopherol, Lavandula Angustifolia (Lavender) Flower Extract, Calendula Officinalis Flower Extract, Urtica Dioica (Nettle) Extract, Glycine Soja (Soybean) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Phytosterol, Distearoylethyl Dimonium Chloride, Panthenol, Behentrimonium Methosulfate, Calcium Gluconate, Benzyl Alcohol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid
- Fragrance/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool
- New Wash Rich: Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Panthenol, Polyglyceryl-2 Stearate, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Menthyl Lactate, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Calcium Gluconate, Glycine Soja (Soybean) Oil, Phytosterol, Tocopherol
- Fragrance/Parfum: Lavandula Angustifolia (Lavender) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Bulnesia Sarmientoi Wood Oil, Amyris Balsamifera Bark Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Jasminum Officinale (Jasmine) Oil, Pelargonium Graveolens Flower Oil, Fusanus Spicatus Wood Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Geraniol, Linalool
- New Wash Deep Clean: Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Gluconolactone, Rosa Centifolia Flower Water, Argania Spinosa (Argan) Kernel Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Stearyl Alcohol, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Acetic Acid, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Menthyl Lactate, Distearoylethyl Dimonium Chloride, Panthenol, Behentrimonium Methosulfate, Tocopherol, Glycine Soja (Soybean) Oil, Phytosterol, Ceteareth-20, Calcium Gluconate, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Citric Acid
- Fragrance/Parfum: Prunus Amygdalus Dulcis (Sweet Almond) Oil, Lavandula Angustifolia (Lavender) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Bulnesia Sarmientoi Wood Oil, Amyris Balsamifera Bark Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Jasminum Officinale (Jasmine) Oil, Pelargonium Graveolens Flower Oil, Fusanus Spicatus Wood Oil, Amyl Cinnamal, Geraniol, Linalool
The New Wash Way
Shampoo is destroying your hair
Regular shampoos "clean" your hair with harsh foams that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.
STYLING
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Styling Gel
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Primer
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Hair Balm
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Undressed
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Powder
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Root Lift
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Wax
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