What is New Wash Original Fragrance Free and how is it different from New Wash Original?

New Wash Original Fragrance Free delivers all the same cleansing and conditioning benefits as New Wash Original — using gentle saturated cleansers like aloe, essential oils, and fatty alcohols — but without any added fragrance. It was developed for clients with fragrance sensitivities, contact dermatitis, or those who simply prefer an unscented option. The formula is also vegan, biodegradable, detergent-free, sulfate-free, silicone-free, paraben-free, phthalate-free, and refillable.

Why did Hairstory create a fragrance-free version of New Wash?

Hairstory developed New Wash Original Fragrance Free in response to client demand and global fragrance sensitivity data. Nearly 20% of the global population has a developed allergen, 1 to 4% have a fragrance sensitivity, and 8 to 15% of those experience contact dermatitis as a result. Additionally, 15% of existing New Wash customers had expressed concerns about the fragrance. Rather than compromise the formula's performance, Hairstory removed the scent entirely to create a more inclusive option.

Which New Wash formula is right for my client?

New Wash Original is a well-balanced starting point that suits most hair types, enhancing natural texture and providing softness and shine. New Wash Original Fragrance Free offers the same balanced formula for clients with scent sensitivities. New Wash (Deep) is formulated with apple cider vinegar for gentle purifying and works well for fine, oily hair that needs more clarifying. New Wash (Rich) is ideal for clients with thick, curly, coarse, or drier hair that benefits from additional moisture on wash days.

How do you explain to clients that a cream cleanser will actually clean their hair?

A useful analogy is oil cleansing for the skin: oil bonds to oil, lifting excess sebum without stripping the skin, which leaves it supple. New Wash works on the same principle — its saturated cleansers bond to oil on the scalp and hair, removing what's excess while preserving the scalp's natural balance. Because it doesn't bond to water as readily, thorough rinsing is essential, which is why the ASMR method guides clients to rinse with the same intention they'd use when rinsing a single-process color service.

How much New Wash should clients use at home?

A helpful guideline is to think of it as combining the amount of shampoo plus conditioner they would normally use — applied in one step from scalp to ends, the way they would coat hair with a mask. Because New Wash both cleanses and conditions, clients need to cover the full length of the hair, not just the scalp. For clients who are new and still calibrating, a second application during the learning period is a perfectly fine option while they get comfortable with the amount.

What should I do if a fine-haired client keeps going back to traditional shampoo?

Transitioning to a detergent-free hair care routine can take time, and it's normal for some clients — especially those with fine hair — to feel uncertain at first. Encouraging them to use the ASMR steps consistently and to apply enough product is key. For clients struggling with the transition, Pre-Wash can be a helpful addition, as it uses micellar water technology and prebiotics to clarify and rebalance the scalp without detergents. Framing the discomfort as a normal part of learning something new can help clients stay committed long enough to see results.

Is New Wash color safe?

Yes, all New Wash formulas, including New Wash Original Fragrance Free, are fully color safe. Because they are completely detergent-free and sulfate-free, they cleanse hair without stripping color the way traditional shampoos can.

Does Pre-Wash have a scent, and can Hairstory make a fragrance-free version?

Pre-Wash is already unscented by formulation — the smell some people notice comes from the raw materials and the fermentation of the prebiotics, which are what feed the scalp microbiome. Neutralizing that scent would require adding something to the formula that would reduce its efficacy, so the natural smell is an unavoidable byproduct of the product doing its job.

NEW PRODUCT REVEAL

Name: NEW PRODUCT REVEAL
Uploaded: 2026-01-23
Channel: Hairstory
Description: Hairstory's Wes and Director of Education Nicholas Smith introduce New Wash Original Fragrance Free — a new addition to the detergent-free New Wash range formulated with the same cleansing and conditioning benefits as New Wash Original, minus the scent. The class explains why the fragrance-free f...

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Be the first to experience Hairstory's newest addition to the cleansing lineup in this exclusive reveal for Pros. Join Wes and Nicholas as they share tips on choosing the right formula and confidently recommending it to clients. First 100 viewers will score a sweet gift.

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Hairstory's Wes and Director of Education Nicholas Smith introduce New Wash Original Fragrance Free — a new addition to the detergent-free New Wash range formulated with the same cleansing and conditioning benefits as New Wash Original, minus the scent. The class explains why the fragrance-free formula was developed, how it fits within the four-formula New Wash lineup, and how professionals can recommend it to clients with fragrance sensitivities or contact dermatitis. Wes also shares the three-step "wash, show, share" framework for incorporating New Wash into client conversations and building recurring income through the Hairstory Pro affiliate program.

Frequently Asked Questions

What is New Wash Original Fragrance Free and how is it different from New Wash Original?

New Wash Original Fragrance Free delivers all the same cleansing and conditioning benefits as New Wash Original — using gentle saturated cleansers like aloe, essential oils, and fatty alcohols — but without any added fragrance. It was developed for clients with fragrance sensitivities, contact dermatitis, or those who simply prefer an unscented option. The formula is also vegan, biodegradable, detergent-free, sulfate-free, silicone-free, paraben-free, phthalate-free, and refillable.
Why did Hairstory create a fragrance-free version of New Wash?

Hairstory developed New Wash Original Fragrance Free in response to client demand and global fragrance sensitivity data. Nearly 20% of the global population has a developed allergen, 1 to 4% have a fragrance sensitivity, and 8 to 15% of those experience contact dermatitis as a result. Additionally, 15% of existing New Wash customers had expressed concerns about the fragrance. Rather than compromise the formula's performance, Hairstory removed the scent entirely to create a more inclusive option.
Which New Wash formula is right for my client?

New Wash Original is a well-balanced starting point that suits most hair types, enhancing natural texture and providing softness and shine. New Wash Original Fragrance Free offers the same balanced formula for clients with scent sensitivities. New Wash (Deep) is formulated with apple cider vinegar for gentle purifying and works well for fine, oily hair that needs more clarifying. New Wash (Rich) is ideal for clients with thick, curly, coarse, or drier hair that benefits from additional moisture on wash days.
How do you explain to clients that a cream cleanser will actually clean their hair?

A useful analogy is oil cleansing for the skin: oil bonds to oil, lifting excess sebum without stripping the skin, which leaves it supple. New Wash works on the same principle — its saturated cleansers bond to oil on the scalp and hair, removing what's excess while preserving the scalp's natural balance. Because it doesn't bond to water as readily, thorough rinsing is essential, which is why the ASMR method guides clients to rinse with the same intention they'd use when rinsing a single-process color service.
How much New Wash should clients use at home?

A helpful guideline is to think of it as combining the amount of shampoo plus conditioner they would normally use — applied in one step from scalp to ends, the way they would coat hair with a mask. Because New Wash both cleanses and conditions, clients need to cover the full length of the hair, not just the scalp. For clients who are new and still calibrating, a second application during the learning period is a perfectly fine option while they get comfortable with the amount.
What should I do if a fine-haired client keeps going back to traditional shampoo?

Transitioning to a detergent-free hair care routine can take time, and it's normal for some clients — especially those with fine hair — to feel uncertain at first. Encouraging them to use the ASMR steps consistently and to apply enough product is key. For clients struggling with the transition, Pre-Wash can be a helpful addition, as it uses micellar water technology and prebiotics to clarify and rebalance the scalp without detergents. Framing the discomfort as a normal part of learning something new can help clients stay committed long enough to see results.
Is New Wash color safe?

Yes, all New Wash formulas, including New Wash Original Fragrance Free, are fully color safe. Because they are completely detergent-free and sulfate-free, they cleanse hair without stripping color the way traditional shampoos can.
Does Pre-Wash have a scent, and can Hairstory make a fragrance-free version?

Pre-Wash is already unscented by formulation — the smell some people notice comes from the raw materials and the fermentation of the prebiotics, which are what feed the scalp microbiome. Neutralizing that scent would require adding something to the formula that would reduce its efficacy, so the natural smell is an unavoidable byproduct of the product doing its job.