What Does Keratin Do?

What Does Keratin Do?

By Hairstory

Published on September 27, 2024 — 6 min read

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Keratin, a protein that can help smooth and strengthen hair, is a great addition to your hair care routine. The keratin benefits for hair include making hair more resistant to damage, taming frizzy hair, and repairing hair after chemical or heat exposure.

WHAT IS KERATIN?

Keratin is a fibrous, protective protein that provides the structure for human hair, nails, and the outermost layers of your skin – and your horns, hoofs, wool, claws, and feathers if you were an elk, a horse, a lizard, or a bird.

Keratin that is found as an ingredient in various hair products and hair cleansers is derived from horns, hoofs, wool, and feathers of various animals. Since keratin – less vulnerable to damage than other types of cells in the body – is the structural foundation of your hair strands, the theory is that keratin-enriched products can make your hair stronger, healthier, and more resistant to daily wear-and-tear.

HOW DOES KERATIN WORK?

Keratin works to make hair smoother and more manageable by smoothing out the overlapping shingles that form each hair strand’s outer shell called the cuticle. This layer of cells absorbs keratin that is applied, whether in a styling product or during special treatment processes. Like keratin, jojoba oil can act in a similar way; learn more about jojoba oil benefits for hair.

 

 

 

These treatments – generally referred to as Brazilian keratin treatments – are used primarily to make natural hair or curly hair less so, iron out frizz, and make hair easier to style. They act by restructuring the bonds that bind the keratin protein together and turning curly or frizzy strands to straight and smooth. It’s essentially a perm in reverse. During a keratin hair treatment, a cream is applied to your hair before it is dried and then straightened. Once the cream is washed out, another treatment is applied along with heat to “set” the results. The effects of keratin smoothing treatment can last up to three months.

 

Keratin serums, keratin shampoo, and keratin conditioner do not have nearly as dramatic effects as the salon treatments do. Still, keratin-enriched oil can help make hair somewhat more resistant to damage, and help repair hair that has been exposed to chemicals or heat. Keratin oil can also combat frizzy hair and make the hair shaft more smooth. Research shows that keratin can be a solution for those in need of stronger, less fragile or delicate strands. While keratin has many benefits, there are also other oils and vitamins that are equally as beneficial. It may take a blend of ingredients to make your hair more robust, so learn about all the essential oils that are good for hair, including the benefits of peppermint oil.

HOW DO I GET KERATIN?

There are three ways to deliver keratin to your hair:

• Internally: Keratin supplements are available in powder and capsule forms. Proper dosage is crucial because overuse can result in the protein building up inside your body. Check with your doctor or a nutritional expert.

• Topically: Look for hair products that contain keratin – from shampoos to serums. Some brands feature entire product collections created around the ingredient.

• Treatments: You can go to a salon for a professional keratin treatment if you think the price tag of at least $300 and up to $800 is really worth it (at-home versions run about $50, but the mess and the learning curve may not be worth it).

THE DARK SIDE OF KERATIN

We hesitate to even mention keratin treatments; aside from robbing hair of its unique texture and behavior, the health risks are significant for both you and your hairdresser. Why? Because salon treatments either contain formaldehyde or emit it once heat is applied, and formaldehyde is a dangerous toxin and has been known to cause hair damage.

Shockingly, Brazilian Blowouts and other keratin treatments have stayed on the market despite users complaining of eye-stinging, headache-inducing fumes. In 2017, the FDA’s scientists issued warning letters to two companies that produced hair-smoothing products containing formaldehyde for a failure to disclose potential health risks.

While these companies claimed their products were “formaldehyde-free,” the bottles contained methylene glycol - a chemical that converts to formaldehyde gas after being exposed to air and heat. Studies of workers exposed to high levels of formaldehyde have found an increased risk of myeloid leukemia and rare cancers of the nose and pharynx. Some ingredients do not belong in your hair and it’s important to know which ones to avoid.

 

To use these products safely, “you’d have to do the treatments in a wind tunnel,” said Bart Heldreth, executive director of the Cosmetic Ingredient Review, who concluded that formaldehyde and methylene glycol in levels over 0.2% are unsafe – and are not permitted for sale in Canada.

WHAT KERATIN DOES: THE BOTTOM LINE

Before you rush to the salon for a keratin treatment – our advice is to run in the opposite direction if you value your hairdresser’s health – we urge you to try versions of your go-to products that are formulated with it. All three versions of Hairstory New Wash – Original, Deep, and Rich – contain generous amounts in 100% detergent-free formulations.

Frequently Asked Questions

  • What is keratin and what does it do for hair?
    Keratin is a fibrous, protective protein that forms the structural foundation of human hair, nails, and the outermost layers of skin. Because keratin is what hair strands are built from, keratin-enriched hair products can make hair stronger, healthier, and more resistant to daily wear-and-tear. Keratin also helps combat frizzy hair and makes the hair shaft smoother and more manageable.
  • How does keratin work to smooth and strengthen hair?
    Keratin works by smoothing out the overlapping shingles that form each hair strand's outer shell, called the cuticle. This layer of cells absorbs applied keratin — whether from a styling product or a professional treatment — resulting in hair that is smoother, more manageable, and better protected against damage from chemicals or heat.
  • What is a Brazilian keratin treatment and how does it work?
    A Brazilian keratin treatment restructures the bonds that bind the keratin protein together, turning curly or frizzy strands straight and smooth — essentially a perm in reverse. A cream is applied to hair before it is dried and straightened; after the cream is washed out, another treatment is applied with heat to set the results. Effects can last up to three months, and salon treatments typically cost $300–$800.
  • Are Brazilian keratin treatments safe?
    Brazilian keratin treatments carry significant health risks because salon treatments either contain formaldehyde or emit it once heat is applied. Formaldehyde is a dangerous toxin linked to an increased risk of myeloid leukemia and rare cancers of the nose and pharynx. Some products labeled "formaldehyde-free" contain methylene glycol, a chemical that converts to formaldehyde gas when exposed to air and heat — and the Cosmetic Ingredient Review has concluded that formaldehyde and methylene glycol at levels over 0.2% are unsafe.
  • What are the benefits of keratin hair products compared to salon treatments?
    Keratin shampoos, conditioners, and serums can help make hair more resistant to damage and help repair hair that has been exposed to chemicals or heat, all without the health risks associated with salon treatments. Research shows keratin can be a solution for those who need stronger, less fragile strands. While the effects are less dramatic than salon treatments, topical keratin products are a safer way to enjoy smoother, more manageable hair.
  • What are the three ways to add keratin to your hair?
    There are three ways to deliver keratin to your hair: internally via supplements in powder or capsule form (consult a doctor for proper dosage, as overuse can cause protein buildup); topically through keratin-enriched hair products like shampoos, serums, and conditioners; or through professional salon treatments costing $300–$800 (at-home versions run about $50). Given the health risks of salon treatments, topical keratin products are the safest and most practical option for most people.
  • Which Hairstory products contain keratin?
    All three versions of Hairstory New Wash — New Wash (Original), New Wash (Deep), and New Wash (Rich) — contain generous amounts of keratin in 100% detergent-free formulations. These sulfate-free hair care products deliver keratin's strengthening and smoothing benefits as part of a one-step wash that replaces both shampoo and conditioner.

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