HAIR TYPE: Fine or Thin Hair
GET BODY + VOLUME FORDAYS
New Wash brings out your own natural texture for added body and volume; the detergent-free, sulfate-free formula means instant weightless volume.
"My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!” Micaela M | Fine Hair
NEW WASH (ORIGINAL)
GET BODY + VOLUME FOR DAYS
New Wash brings out your own natural texture for added body and volume; the detergent-free, sulfate-free formula means instant weightless volume.
You’ll get your healthiest hair yet.
GO LONGER BETWEEN WASHES
Our formula won't strip away your hair and scalp's natural oils.
SAY GOODBYE TO OILY HAIR
Consider New Wash your go-to, luxurious all-in-one.
DITCH YOUR CONDITIONER
The Transition Period
Making the change to New Wash can take 2-3 washes for your hair to adjust and recover from years of damage caused by detergents and harsh foams contained in your old shampoos and conditioners.
We call this the transition period. And if you ask any of our customers, we’re confident they’ll tell you the luxurious result – their healthiest, happiest hair ever! – is worth the transition.
JOIN 10,700+ OTHERS WITH HEALTHY, HAPPY HAIR
“My hair feels much softer and healthier. I'm never going back to regular shampoo and conditioner!”
Micaela M | Verified Customer
“Definitely hooked on New Wash – and never going back to a regular shampoo! Trying to convert everyone I know!”
Brittany K | Verified Customer
“Cleans and moisturizes, and air dries with volume. I’m sorry, what?!?!? Would definitely recommend!”
Lauren M | Verified Customer
“New Wash is in a category all by itself. My hair is clean, soft and tangle free. I can’t believe I don’t need conditioner.”
Deborah E | Verified Customer
Choose Your
Hair Goal & Learn More
BEST FOR: Fine & Thin Hair
Nouveau Wash Original
Notre crème de nettoyage de signature - une formule personnalisée tout premier de type qui nettoie et les conditions sans mousse dure et détergents dommageables trouvés dans les shampooings traditionnels. Le résultat luxueux? Vos cheveux les plus sains et les plus heureux de tous les temps.
New Wash (Original) Benefits
- Balance Oil Rebalance your hair and scalp's natural oils with a gentle, detergent-free formula.
- Improve Scalp Health: Maintain your scalp's natural oil balance and keep it healthy. Say goodbye to itchy, flaky and dry scalp.
- Color Maintenance: Keep your hair healthy and clean with vibrant, longer lasting color with less fading.
- Blonde Hair Care: Keep blond hair bright and brass-free with a unique botanical complex.
Specs:
New Wash Original
- Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
- Ingredients by volume
- Fine hair often needs a dose of amped up volume. It also sometimes need an extra helping hand when it comes to cleansing (we see you, next-day oily strands)—as finer hair types tend to get oilier quickly. Traditional shampoos formulated with detergents (a red flag for fine, thin hair) strip your scalp and hair of the oil you naturally produce, and over time, this can cause your sebaceous glands to start producing even more oil to compensate.
- Fine, thin hair is the result of a small and narrow hair follicle that creates a thiner hair shaft. Often soft and silky, thin hair can appear flat, and with improper care, it may become dry, brittle or damaged. If you have thinner, finer hair you already know—it needs a little extra TLC to look healthy and shiny.
Give your hair a sample of
Our signature hair cleansing cream ...
Le changeur de jeu: original
A Trial Kit mini version of our innovative New Wash Original hair cleansing cream that washes, conditions, nourishes, detangles-and imparts perfectly imperfect personal style and texture-all at once.
Kit includes:
- 3 oz New Wash Original (enough for 3-5 washes for most people)
- 3 oz Aluminum Jar and Massaging Scalp Brush
- *A $20 coupon for a full-size New Wash or New Wash & Purple Boost (sent via email after purchase)
We’re here for you if you have any questions. *Refunds and exchanges are not available for the Trial Kit. Vouchers cannot be combined. Terms and conditions apply. One voucher per customer.
Specs:
- 3 oz New Wash Original (enough for 3-5 washes for most people)
- 3 oz Aluminum Jar and Massaging Scalp Brush
- A $20 coupon for a full-size New Wash or New Wash & Purple Boost (sent via email after purchase)
We’re here for you if you have any questions. *Refunds and exchanges are not available for the Trial Kit. Vouchers cannot be combined.
New Wash Original
- Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
- Ingredients by volume
