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Bond Boost For New Wash
Bond Boost For New Wash
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Bond Boost For New Wash

ENHANCED DAMAGE REPAIR TREATMENT
4 Pack
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Bond Boost for New Wash
Bond Boost for New Wash
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Bond Boost for New Wash

ENHANCED DAMAGE REPAIR TREATMENT
1 Pack
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Bond Serum
Bond Serum
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Bond Serum

DAMAGE REPAIR LEAVE-IN TREATMENT
2oz
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Hair Balm

MOISTURIZING AIR-DRY LOTION
4oz bottle 8oz refill pouch
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Massaging Scalp Brush
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Massaging Scalp Brush

SOOTHING SCALP BRUSH FOR NEW WASH
Clear
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Massaging Scalp Brush - Blue
Massaging Scalp Brush - Blue
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Massaging Scalp Brush - Blue

SOOTHING SCALP BRUSH FOR NEW WASH
Gray Blue Citron
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Massaging Scalp Brush - Citron
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Massaging Scalp Brush - Citron

SOOTHING SCALP BRUSH FOR NEW WASH
Gray Blue Citron
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Massaging Scalp Brush - Gray
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Massaging Scalp Brush - Gray

SOOTHING SCALP BRUSH FOR NEW WASH
Gray Blue Citron
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Microfiber Hair Wrap
Microfiber Hair Wrap
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Microfiber Hair Wrap

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FOR OILY HAIR
New Wash Deep Clean
New Wash Deep Clean
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New Wash Deep Clean

CLEANSING & CONDITIONING CREAM FOR OILY AND FINE HAIR
8oz
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New Wash Dispenser
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New Wash Dispenser

32OZ NEW WASH DISPENSER
32oz
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New Wash Original
New Wash Original
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New Wash Original

CLEANSING & CONDITIONING CREAM FOR ALL HAIR TYPES
8oz
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New Wash Rich
New Wash Rich
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New Wash Rich

CLEANSING & CONDITIONING CREAM FOR THICK, COARSE AND CURLY HAIR
8oz
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Oil
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Oil

NOURISHING HAIR OIL
2oz
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Powder
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Powder

VOLUMIZING NON-AEROSOL DRY SHAMPOO
1.35oz
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Pre-Wash
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Pre-Wash

PREBIOTIC MICELLAR SCALP RINSE
4oz 8oz
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Pre-Wash
Pre-Wash
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Pre-Wash

PREBIOTIC MICELLAR SCALP RINSE
4oz 8oz
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Primer
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Primer

SMOOTHING AND MOISTURIZING PROTECTION MIST
8oz
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Spatula
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Spatula

MIXING TOOL FOR NEW WASH BOOSTS
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Styling Gel
Styling Gel
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Styling Gel

FLEXIBLE FRIZZ CONTROL AND CURL-DEFINING GEL
8oz Bottle 20oz refill pouch
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Wax
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Wax

MEDIUM-HOLD WAX
2oz

Straight Hair

Straight hair is the most self-revealing hair type: buildup shows immediately as limpness, oils travel fast, and volume disappears by midday. The routine most straigh...

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REPAIR
Bond Boost For New Wash
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Bond Boost For New Wash

ENHANCED DAMAGE REPAIR TREATMENT
4 Pack
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Bond Boost for New Wash
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Bond Boost for New Wash

ENHANCED DAMAGE REPAIR TREATMENT
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Bond Serum
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Bond Serum

DAMAGE REPAIR LEAVE-IN TREATMENT
2oz
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Hair Balm
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Hair Balm

MOISTURIZING AIR-DRY LOTION
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SOOTHING SCALP BRUSH FOR NEW WASH
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Massaging Scalp Brush - Blue

SOOTHING SCALP BRUSH FOR NEW WASH
Gray Blue Citron
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Gray Blue Citron
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Massaging Scalp Brush - Gray
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Massaging Scalp Brush - Gray

SOOTHING SCALP BRUSH FOR NEW WASH
Gray Blue Citron
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Microfiber Hair Wrap
Microfiber Hair Wrap
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Microfiber Hair Wrap

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FOR OILY HAIR
New Wash Deep Clean
New Wash Deep Clean
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New Wash Deep Clean

CLEANSING & CONDITIONING CREAM FOR OILY AND FINE HAIR
8oz
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New Wash Dispenser
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New Wash Dispenser

32OZ NEW WASH DISPENSER
32oz
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New Wash Original
New Wash Original
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New Wash Original

CLEANSING & CONDITIONING CREAM FOR ALL HAIR TYPES
8oz
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New Wash Rich
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New Wash Rich

CLEANSING & CONDITIONING CREAM FOR THICK, COARSE AND CURLY HAIR
8oz
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NOURISHING HAIR OIL
2oz
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Powder

VOLUMIZING NON-AEROSOL DRY SHAMPOO
1.35oz
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Pre-Wash
Pre-Wash
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Pre-Wash

PREBIOTIC MICELLAR SCALP RINSE
4oz 8oz
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PREBIOTIC MICELLAR SCALP RINSE
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MEDIUM-HOLD WAX
2oz

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Straight Hair, Rethought: Volume, Balance, and Breaking the Grease Cycle

Straight hair has one structural advantage over every other hair type: natural oils produced at the scalp travel easily and evenly down the shaft, providing built-in conditioning that curly and wavy hair simply cannot access. The same advantage is also its most common frustration. Those oils arrive quickly, and when combined with product buildup from conventional hair care, the result is hair that looks greasy, flat, and heavy far sooner than it should. The solution is not to wash more. It is to wash better.

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Why Straight Hair Gets Oily So Fast

The straight hair shaft has no bends or curves to slow the movement of sebum from scalp to ends. Where curly hair might feel dry at the lengths despite adequate scalp oil production, straight hair can look visibly oily within a day or two of washing. For many people, this triggers more frequent washing, which strips the scalp, which responds by producing more oil to compensate, which leads to washing again even sooner. Over time, the cycle accelerates.

This is compounded by the coating behavior of silicone-based conditioners and styling products, which are particularly visible in straight hair. Straight strands lie flat against each other, and any product that accumulates on the surface makes them look greasy, dull, and heavy even when hair is clean. Volume collapses and shine shifts from glassy to flat.

The Case for Washing Less and Cleansing Better

Frequency of washing is one of the most common mistakes in straight hair care. Because straight hair shows oil quickly, the instinct is to wash daily or near-daily. But this keeps the sebaceous glands in a constant state of overproduction, preventing the scalp from ever finding its natural balance. Extending wash intervals, even modestly, combined with a gentler cleanser that does not trigger a reactive oil response, often produces the biggest visible improvement in straight hair.

New Wash (Original) for Straight Hair

New Wash, Hairstory's cleansing conditioner, is a single-step formula that cleanses and conditions without sulfates or silicones. New Wash (Original) is the right starting point for most straight hair types. It cleanses effectively without stripping and conditions without the heavy emollients that add weight to the strand and accelerate the greasiness cycle. Applied primarily at the scalp and worked through the lengths, it removes buildup and excess oil while allowing the hair's natural balance to recalibrate over time.

For straight hair with more density or coarseness at the lengths, New Wash (Rich) can be used through the mid-lengths and ends only, while keeping New Wash Original at the scalp. This approach delivers targeted moisture where the hair needs it most without adding weight at the root.

For periods of significant buildup, after extended product use or travel, New Wash (Deep Clean) serves as a periodic reset. Used in place of the regular formula once every few weeks, it clears accumulated residue so that New Wash Original can work more efficiently in subsequent washes.

Conditioning Straight Hair Without Weighing It Down

Straight hair needs conditioning at the lengths, particularly if it is longer or if heat styling is part of the routine. The mistake is applying heavy conditioner from roots to ends, which adds weight precisely where the hair already tends toward flatness and oiliness.

Hair Balm, Hairstory's leave-in conditioning treatment, is suited to straight hair when applied selectively. A small amount distributed through the mid-lengths and ends of towel-dried hair adds moisture and reduces static and flyaways without touching the root area. Because it is silicone-free, it does not coat the strand or contribute to the limpness that heavier leave-ins cause in straight hair.

Protecting and Priming for Heat Styling

Straight hair and blow drying go hand in hand, and protecting the hair during heat styling is one of the most straightforward ways to maintain its health and shine over time. Primer, Hairstory's blow-dry primer, prepares the hair for heat while adding body and smoothness that makes the blow-dry itself easier and the result longer lasting. Applied to damp hair before drying, it reduces the time needed under heat and helps maintain hair integrity without leaving behind the silicone-based residue that most heat protectants rely on.

Volume and Texture Without Buildup

Straight hair responds well to products that add texture and separation rather than hold and coating. Undressed, Hairstory's dry finishing spray, is particularly effective for straight hair: it builds body and natural movement, adds a lived-in texture, and absorbs at the root to extend the time between washes. Applied to dry or almost-dry hair at the roots and lengths, it creates the kind of effortless volume that straight hair is otherwise difficult to achieve without heat.

Shine Without Coating

One of straight hair's natural advantages is the ability to reflect light cleanly when it is healthy and unburdened by product residue. Hair Oil, applied in a minimal amount to dry lengths after styling, enhances that reflectivity and smooths any surface frizz or static without the flat, weighed-down look that silicone-based serums tend to create. A single drop warmed between the palms and pressed through the lower half of the hair is typically sufficient.

A Straight Hair Routine with Hairstory

Wash with New Wash Original focused at the scalp and worked through the lengths. Allow two to three minutes before rinsing thoroughly. On damp hair, apply a small amount of Hair Balm to mid-lengths and ends only. Apply Primer before blow drying. Finish with Undressed at the root for volume and texture, and a touch of Hair Oil through the lengths for shine. As the scalp adjusts to a gentler cleansing routine, wash frequency will naturally decrease and oil production will regulate, often within two to four weeks of switching.

Straight hair does not need more product. It needs products that leave nothing behind.