MONEY MATTERS

Deep dive with Franky Halloran and learn how to demystify money and finances, why it matters, and how to take action and ownership over your career and life.

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Hairstory's Wes sits down with hairdresser and salon owner Frankie for a candid conversation about money — the psychology behind why so many creatives avoid it, and how to start building a more grounded relationship with finances. They cover radical acceptance as a first step, why the "cash is king" mindset can quietly hold hairdressers back from mortgages and business loans, the case for tracking your income from day one, when and how to raise your prices, and the concept of multiple currencies that make up a fulfilling career. The conversation is practical, honest, and speaks directly to the experience of hairdressers who came up in an industry that rarely talked openly about money.

Frequently Asked Questions

  • Why do so many hairdressers struggle with money even when they're earning well?
    A lot of hairdressing is cash-heavy and instant-gratification-based — you work, you get paid, often in cash tips. Without a system to track or account for that income, it can evaporate quickly and feel unreal. Add in a cultural history of avoiding financial conversations, money shame inherited from childhood, and an industry that historically operated outside of formal accounting, and it becomes easy to stay stuck in patterns that quietly undermine financial growth. The first step out of that cycle is what Frankie calls radical acceptance — looking honestly at where you actually stand, right now.
  • What is 'radical acceptance' when it comes to money?
    Radical acceptance means deciding to open all the envelopes — looking at exactly what you owe, what you earn, what interest rates you're paying, and where your money is going, without judgment. It's accepting the reality of your financial situation in the present moment, rather than avoiding it or hoping it will resolve itself through manifestation or positivity alone. From that honest starting point, you can actually make decisions and take action.
  • Why is 'cash is king' bad advice for hairdressers today?
    Taking cash tips without declaring them protects income from taxes in the short term, but it also means your reported income on paper looks far lower than what you actually earn. This can make it difficult or impossible to qualify for car loans, mortgages, or business financing, because lenders look at documented income. The financial system is built around declared income, and hairdressers who operate entirely in cash often find themselves locked out of the financial tools they need to build long-term wealth.
  • How should hairdressers start tracking their income?
    Start small and make it shame-free. Frankie recommends beginning with just your tips — write them down daily, the way her mother did for 30 years in restaurants. Once that habit is established, you can add total service sales, number of clients, and type of services. Over time, even a simple spreadsheet becomes a powerful tool: Frankie now has 17 years of income data that reveals seasonal patterns, helps her coach team members, and informs every business decision she makes. The key is consistency, not complexity.
  • When is the right time to raise your prices as a hairdresser?
    The right time to raise prices isn't just about hitting a skill milestone or collecting enough education credits — those things matter, but they're only one piece of the equation. When you're consistently booked out, when your cost of living has gone up, and when you can see from your own data that demand exceeds your capacity, it's time. Hairdressers often wait for some external validation — an accolade or a busy season — before they allow themselves to charge more, when the numbers themselves should be driving that decision.
  • What does it mean to think about 'multiple currencies' in a hairdressing career?
    Money is one form of currency, but it's not the only one that matters. There's also energetic currency — how much of yourself you give each day — emotional currency, health, community, friendship, and creative fulfillment. When hairdressers focus only on financial income without tending to these other currencies, burnout follows. And when the other currencies are depleted, it becomes harder to have a clear, rational relationship with money itself. Building a whole, sustainable career means tracking all of them, not just the paycheck.
  • How do you find a good accountant or financial advisor as a hairdresser?
    The most important thing is finding someone who makes you feel informed, not dumb. If your current accountant dismisses your questions or makes you feel like you shouldn't be asking them, that person isn't serving you — and you should find someone else. Frankie found her financial footing by asking other salon owners for lunch or dinner and picking their brains. People who've done it before are often generous with what they've learned. The goal is to find people who can break things down in a way that makes sense to you.
  • How can hairdressers with dyscalculia or math anxiety manage their finances?
    Frankie didn't learn until her thirties that she has dyscalculia — a condition that makes processing numbers genuinely harder. Her path forward was finding workarounds that made sense to her brain, including using a calculator, seeing numbers arranged spatially, and treating money as a language to learn rather than a test to pass. Just like learning anything new, the goal isn't to be an accountant — it's to understand enough to make informed decisions. Starting with one simple thing (tracking tips) and building from there is accessible to everyone, regardless of how numbers feel.