Mixing purple color boost into your New Wash was a nightmare. It was messy, required more tools, and opening that slippery tin didn't work well in the shower. Why couldn't we just make it easier?
Well, we heard you, we listened, and we mixed it in. Our purple detergent-free cleansing cream is designed to neutralize, enhance, protect, restore, and extend blonde tones for all hair types.
Why Purple Works on Blonde, Silver, and Bleached Hair
If you've used purple shampoo before, you already know about color theory. Yellow and purple are opposite on the color wheel, which means purple can neutralize brassy yellow tones for blonde, silver, platinum, and bleached hair.
UV exposure, hard water minerals, chlorine, and heat styling lift the cuticle layer, allowing color to fade and warm, brassy tones to surface.
Our New Wash Original Purple still cleans your scalp without stripping and is formulated to deposit and evenly distribute violet pigmentation in every wash. We worked out the mixing ratio so you can enjoy an even color distribution in your routine.
What Changed: The Botanicals Inside New Wash Original Purple
The only thing that's changed is the addition of botanical extracts that are rich in antioxidant phytochemicals — the natural ingredients plants produce themselves to stay healthy and protected. We included Rosemary Leaf and Viola Odorata Flower/Leaf Extract to deposit violet pigmentation. They neutralize brassiness, double the color protection of New Wash Original and New Wash Rich, prevent color fade between salon appointments, and shield your hair from UV rays and repeated washing.
How to Use New Wash Original Purple
It's the same New Wash routine as always: ASMR. Apply New Wash from scalp to ends, splash a little water to emulsify, massage with a scalp brush, let it sit for 3–5 minutes to let the pigment deposit, and rinse out as thoroughly as you can. You can use our purple every time you wash your hair, or as directed by your trusted colorist.
What Most Purple Shampoos Actually Contain
Most purple shampoos include synthetic dyes like Ci 60730/Acid Violet 43, which are coal-tar-derived. Some products that contain this include K18's Triple Bright foaming shampoo, L'Oréal EverPure Purple shampoo, Redken Blondage Color Depositing Purple shampoo, Kérastase Blond Absolu Anti-Brass Purple shampoo, and Olaplex Hair Brightening and Color Toning Shampoo. While the Cosmetic Ingredient Review generally considers Ci 60730/Acid Violet 43 to be safe within a specific concentration limit, regulated doesn't mean risk-free. A label exists because of documented skin irritation, and adding a known irritant to your hair products is something worth questioning. At Hairstory, less intervention is the philosophy, and toning is no exception.
Why Traditional Purple Shampoos Make the Problem Worse
Traditional purple shampoos contain harsh surfactants that already strip your scalp of the oils it needs, so depositing synthetic purple pigment onto your compromised hair shaft will only make your hair lose its pigment further. Anything that swells the hair shaft and causes the cuticles to lift will allow color deposited in the cortex to escape.
New Wash Original Purple will save you time, energy, and effort. So try our purple, and let us know what you think. It's the first-ever detergent-free purple cleansing cream for hair, and we imagine it's your first time using one too.
Our purple has a silver lining.
Keep Reading
- How to Keep Hair Color Fresh Between Appointments
- The Strip-and-Restore Trap: How Shampoo Created the Products That Followed It
- WTF Are Detergents and Surfactants?
The information in this article is for educational purposes only and is not intended as medical advice. Always consult a board-certified dermatologist or qualified healthcare provider if you have concerns about your hair or scalp health.
