Ditch the detergents

YOUR GRAYS DO NOT HAVE TO BE COARSE AND DRY

New Wash replaces shampoo and conditioner in one gentle step, revealing your healthiest hair ever.

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LIKE SHAMPOO BUT GOOD FOR YOUR HAIR

Shampoo uses harsh detergents, that strip the hair and scalp of essential protective oils and color - leaving your gray hair dry, dull and coarse.
New Wash is a cleansing cream that gently cleans and conditions hair in one-step. It helps restore moisture to brittle strands, softens coarse texture, and restores natural luster. The result? Healthier, more manageable gray hair that feels soft and looks vibrant.

Customer avatars Join over 1 million who ditched shampoo.
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GET 15% OFF YOUR PURCHASE, PLUS A FREE SCALP BRUSH.

USE CODE NEWWASH15

Exclusions Apply

New Wash Original
The new way to wash

YOUR LOW MAINTENANCE SOLUTION

You'll never need anything else.

Cleans, conditions and nourishes in one step
Balances natural oil production
Enhances shine, softness and texture
Avoids damage caused by shampoo detergents
60-day money-back guarantee
Select your hair type
All Hair Types Dry Hair Oily Hair Sensitive Scalp
Size
8oz
Massaging Scalp Brush - Gray

Massaging Scalp Brush - Gray

$12.00 FREE

See the results you want or get your money back with our 21-Day Healthier Hair Promise. Learn more.
Biodegradable
Biodegradable
Detergent-Free
Detergent-Free
Paraben-Free
Paraben-Free
Silicone-Free
Silicone-Free
Sulfate-Free
Sulfate-Free
SLS-Free
SLS-Free
Phthalate-Free
Phthalate-Free
Recyclable
Recyclable Packaging
Synthetic Fragrance-Free
Synthetic Fragrance-Free
Leaping Bunny Certfied
Leaping Bunny Certified
Vegan
Vegan (U.S. only)
Refillable
Ingredients

Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-2 Stearate, Glyceryl Stearate, Menthyl Lactate, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Mentha Piperita (Peppermint) Oil, Tocopherol, Lavandula Angustifolia (Lavender) Flower Extract, Calendula Officinalis Flower Extract, Urtica Dioica (Nettle) Extract, Glycine Soja (Soybean) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Phytosterol, Distearoylethyl Dimonium Chloride, Panthenol, Behentrimonium Methosulfate, Calcium Gluconate, Benzyl Alcohol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid

Fragrance/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool

The New Wash Way

Shampoo is destroying your hair

Regular shampoos "clean" your hair with harsh foams that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.

Shampoo
New Wash
Cleans without stripping
Conditions without adding weight
Softens gray hair
Moisturizes gray hair
Supports scalp health
Extends time between washes
Detergent-free
Enhances shine
Adds volume and body
Gives hair life and movement

STYLING

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NEW
Styling Gel
Styling Gel
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Styling Gel

FLEXIBLE FRIZZ CONTROL AND CURL-DEFINING GEL
8oz Bottle 20oz refill pouch
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BEST-SELLER
Primer
Primer
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Primer

SMOOTHING AND MOISTURIZING PROTECTION MIST
8oz
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BEST-SELLER
Hair Balm
Hair Balm
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Hair Balm

MOISTURIZING AIR-DRY LOTION
4oz bottle 8oz refill pouch
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BEST-SELLER
Undressed
Undressed
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Undressed

SALT-FREE TEXTURIZING SPRAY WITH UV PROTECTION
8oz
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BEST-SELLER
Powder
Powder
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Powder

VOLUMIZING NON-AEROSOL DRY SHAMPOO
1.35oz
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Root Lift
Root Lift
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Root Lift

HEAT-ACTIVATED VOLUMIZING SPRAY
8oz
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Wax
Wax
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Wax

MEDIUM-HOLD WAX
2oz
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BEST-SELLER
Oil
Oil
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Oil

NOURISHING HAIR OIL
2oz

THE RESULTS SPEAK FOR THEMSELVES

Before
After
Before
After
Before
After

DON'T JUST TAKE OUR WORD FOR IT

*Based on a 3-week consumer perception study of 103 participants, compared to similar products

*Based on a 3-week consumer perception study of 103 participants, compared to similar products

*Based on a 3-week consumer perception study of 103 participants, compared to similar products

8 OUT OF 10

New Wash users said it's the best product they have ever used.

4.8 STARS

Average rating from over 10,000 verified customer reviews.

95% AGREE

Their hair feels softer and more manageable after using New Wash.
  • Free Styling product with purchases over $69
  • USE CODE FREESTYLE

"My hair has never felt healthier. I can actually go days between washes now and my hair still looks amazing!"

HELEN S. Verified buyer

"Not only does my hair air dry faster but it looks and feels so healthy. The massaging scalp brush has been a delightful additional surprise!"

SARAH G. Verified buyer

"New Wash is fabulous. I adore the simplicity of using one product, not three. My hair has never looked or felt better."

TONY F. Verified buyer

"This is a game changer for anyone looking to simplify their routine while getting better results."

ALEX R. Verified buyer

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JUST REMEMBER ASMR

Apply

Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.

Splash

Add a splash of water to get a smooth, milky consistency.

Massage

Work into hair and scalp, using the scalp brush to coat every inch—scrub, massage, repeat. Let it sit for 2-3 minutes.

Rinse

Rinse thoroughly, using the brush to ensure all product is washed out.