How do I bring up New Wash to a client without it feeling awkward?

Selling can feel uncomfortable, but the key is framing it as a genuine recommendation rather than a sales pitch. Because you've already used New Wash on your client's hair during the appointment, you can speak to the results firsthand. Three out of four clients purchase based on a personal recommendation from someone they trust — and as their hairdresser, you are that person.

What should I tell clients about why New Wash is right for them?

Start by explaining the benefits specific to their hair type and concerns. New Wash is a detergent-free cleansing cream that comes in a refillable bottle and replaces both shampoo and conditioner. Because the application method is different from traditional shampoo, it's helpful to walk them through the instructions so they get the best results at home.

How can clients save money on New Wash long-term?

Clients can save money — and reduce plastic waste — by subscribing to the New Wash refill program. Shopping through a hairdresser's affiliate link also unlocks a discount on first-time purchases, making it an easy way to try the product at a lower cost.

How does recommending New Wash support my business as a hairdresser?

Every time a client shops at hairstory.com through your affiliate link, it supports your business directly. The Hairstory Pro affiliate program allows hairdressers to earn recurring commission, so recommending New Wash isn't just good for clients — it's a way to build income beyond the chair.

What is the Hairstory affiliate program for hairdressers?

The Hairstory Pro affiliate program is designed for hairdressers to earn commission when clients purchase through their personal link. When a client uses a stylist's link to shop at hairstory.com, the purchase supports the hairdresser's business. Clients also receive a discount on their first purchase, making it a benefit for both parties.

What is New Wash and how is it different from shampoo?

New Wash is a detergent-free cleansing cream that replaces both shampoo and conditioner in one step. Unlike traditional shampoos, it contains no detergents or sulfates and is applied differently — requiring more product than shampoo and a thorough massage into the hair and scalp. It comes in a refillable bottle, and Hairstory offers a refill subscription program to reduce plastic waste.

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NEW WASH, NOW WHAT?

Name: NEW WASH, NOW WHAT?
Uploaded: 2026-02-23
Channel: Hairstory
Description: Hairstory walks hairdressers through a simple three-step process for recommending New Wash — the detergent-free cleansing cream — to clients at the end of an appointment. The video addresses the common awkwardness stylists feel around retail recommendations and reframes it: 94% of customers value...

Selling is hard...but it doesn't have to be. Recommend New Wash to your clients in 3 simple steps: WASH. SHOW. SHARE.

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Hairstory walks hairdressers through a simple three-step process for recommending New Wash — the detergent-free cleansing cream — to clients at the end of an appointment. The video addresses the common awkwardness stylists feel around retail recommendations and reframes it: 94% of customers value convenience, and three out of four clients purchase based on a trusted personal recommendation. Viewers learn how to show the product's benefits, share how to purchase (including via their affiliate link for a client discount), and connect New Wash sales to building a sustainable business both behind the chair and beyond.

How to Recommend New Wash to Clients as a Hairdresser

A simple three-step process hairdressers can use to confidently recommend New Wash by Hairstory to clients at the end of an appointment, turning a great in-salon experience into retail sales and recurring affiliate income.

Use New Wash at the Bowl

Apply New Wash during the client's shampoo service so they experience it firsthand. The scalp massage involved in the application is a memorable part of the experience that helps clients understand why the product is different from conventional shampoo.

Pro Tip: Letting clients experience the product on their own hair is the most powerful form of recommendation — they don't just hear about the benefits, they feel them.

Show the Benefits

Before the client leaves, introduce the New Wash bottle and explain why it's right for them specifically. Describe it as a detergent-free cleansing cream that comes in a refillable bottle and replaces both shampoo and conditioner. Mention that the application is different from shampoo, and offer to answer any questions via DM.

Pro Tip: Tailor your explanation to their hair concerns — whether that's dryness, color care, oiliness, or scalp health — so the recommendation feels personal rather than generic.

Share How to Purchase

Let the client know they can buy New Wash directly from you at the salon so they have it in time for their next wash. For styling products, share your personal affiliate link so they can order online and have items shipped home. Remind them that shopping through your link gives them a discount on their first purchase.

Pro Tip: Having New Wash available to sell at the chair removes friction — a client who can take the product home that day is far more likely to actually use it.

Mention Ways to Save and Sustain

Introduce the New Wash refill subscription as a way for clients to save money over time while also reducing plastic waste. This adds a practical, values-driven reason to stay committed to the product beyond the first purchase.

Connect It to Your Business

Close the conversation by letting the client know that every time they shop at hairstory.com through your link, it directly supports your business. Frame it honestly: they're getting a product that works, a discount on future orders, and a way to support their hairdresser — everyone wins.

Pro Tip: Clients who feel good about supporting a small business are more likely to use your link consistently, turning a single recommendation into ongoing affiliate income.

Frequently Asked Questions

How do I bring up New Wash to a client without it feeling awkward?

Selling can feel uncomfortable, but the key is framing it as a genuine recommendation rather than a sales pitch. Because you've already used New Wash on your client's hair during the appointment, you can speak to the results firsthand. Three out of four clients purchase based on a personal recommendation from someone they trust — and as their hairdresser, you are that person.
What should I tell clients about why New Wash is right for them?

Start by explaining the benefits specific to their hair type and concerns. New Wash is a detergent-free cleansing cream that comes in a refillable bottle and replaces both shampoo and conditioner. Because the application method is different from traditional shampoo, it's helpful to walk them through the instructions so they get the best results at home.
How can my clients purchase New Wash through me?

Clients can purchase New Wash directly from you at the salon so they have it ready for their next wash. For styling products, you can share your personal affiliate link so they can order online and have products shipped to their home. Shopping through your link also gives them a special discount on their first purchase.
How can clients save money on New Wash long-term?

Clients can save money — and reduce plastic waste — by subscribing to the New Wash refill program. Shopping through a hairdresser's affiliate link also unlocks a discount on first-time purchases, making it an easy way to try the product at a lower cost.
How does recommending New Wash support my business as a hairdresser?

Every time a client shops at hairstory.com through your affiliate link, it supports your business directly. The Hairstory Pro affiliate program allows hairdressers to earn recurring commission, so recommending New Wash isn't just good for clients — it's a way to build income beyond the chair.
What is the Hairstory affiliate program for hairdressers?

The Hairstory Pro affiliate program is designed for hairdressers to earn commission when clients purchase through their personal link. When a client uses a stylist's link to shop at hairstory.com, the purchase supports the hairdresser's business. Clients also receive a discount on their first purchase, making it a benefit for both parties.
What is New Wash and how is it different from shampoo?

New Wash is a detergent-free cleansing cream that replaces both shampoo and conditioner in one step. Unlike traditional shampoos, it contains no detergents or sulfates and is applied differently — requiring more product than shampoo and a thorough massage into the hair and scalp. It comes in a refillable bottle, and Hairstory offers a refill subscription program to reduce plastic waste.