Hairstory

 
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First, the bad news: Shampoo is old hat. It sucks hair dry, strips color, is the ONLY reason people need conditioners and masques, and is the main reason people rely on complicated styling routines. Shampoo is, in short, a scam.

Now, the really good news: New Wash is making headlines. It’s detergent-free, and gives hair new life. It preserves color, makes conditioners and masques obsolete, and allows hair to look its best without forcing it with styling. New Wash is, in short, nothing short of a miracle.

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