What is hairstory?

Hairstory Products were created after posing some provocative questions about hairdressing. Is shampoo the best way to wash hair? (Absolutely not.) Why are there so many shampoos for every single type of hair imaginable? (No good reason.) How many hair products does the world – or do the best hairdressers in the world – actually need? (About 6, tops.)

Watch this short film that summarizes what Hairstory is, how it came to be, and why we believe in its significance for hairdressers, their clients, and the planet.

What is Hairstory Studio?

Hairstory Studio has been described as “The Warhol Factory of Hair,” and is equal parts think-tank, photo studio, design space, and business hub. The Studio is a creative haven for some very accomplished talent who challenge beauty conventions through the art of cutting, coloring, and styling hair.

Offended by imagery with heavy retouching, hair-extensions, and altogether unrealistic beauty ideals, we focus our content on real people with real hair. A passionate creative team treats them with respect, care, and attention to every detail so that their portraits reflect who they really are and how they really look.

We share their images and their feelings about their transformations to prove our case that everyone has a hair story – and there’s no reason it shouldn't be a love story.

Who is Michael Gordon?

Michael Gordon has always been a rebel in the world of hair. When he founded the renowned Bumble and bumble, salons were astonishingly traditional, even stuffy. He began developing styling products for his editorial hairdressers, and Bumble and bumble products became some of the most coveted in the world, and changed the face of the hair industry in remarkable ways.

After selling Bumble to Estee Lauder in 2006, Michael went on to produce Vidal Sassoon the Movie, which premiered at the Tribeca Film Festival in 2010. Post-Bumble, he began reflecting on the industry. He’d always had a sneaking suspicion that something was wrong with shampoo, and eventually identified detergent as the cause of nearly all hair problems. The result: The innovative, detergent-free New Wash – and, the anti-soapbox to tell the world all about it.