HAIR TYPE: Thick and Dry Hair


More moisture, less damage. Less washing, less color fading. What's not to love with New Wash Rich?

"This formula is completely magical for my hair. My hair is happy and low maintenance with this moisture level” Kalie R. | Dry Hair

★★★★★ 1,400+ Reviews


Wave goodbye to harsh detergents and sulfates.

New Wash, our signature hair cleansing cream, cleans thick and dry hair without detergents and never strips away your protective barrier.

You'll be able to go longer between washes by rebalancing your scalp


Say hello to natural oils and cleansing agents that are good for you and the planet.


Decrease your products from two (shampoo and conditioner) to one.


The Transition Period

Some people may experience a transition period when switching to New Wash from traditional shampoo. The key is to stay consistent. Our product knowledge specialists are also here to guide you every step of the way on your New Wash journey.

Join 423,000+ people on a new wave of hair cleansing!

“This formula is completely magical for my hair. My hair is happy and low maintenance with this moisture level”

Annie F. | Thick and Dry Hair

“My hair is very dry and frizzy. Since using New Wash it is smooth and no longer frizzy. I love it!”

Susan M. | Thick and Dry Hair

“My hair has never been healthier and less frizzy without using tons of products or my flat iron! Love it!”

Deborah E | Thick and Dry Hair


What's your goal?


Color treatments make curly hair drier. Keep your hair color vibrant with less fading and longer lasting color.

Nouveau lavage riche
Nouveau lavage riche
Nouveau lavage riche
Nouveau lavage riche
Nouveau lavage riche
Nouveau lavage riche
Nouveau lavage riche

Nouveau lavage riche

Prix de vente$46.00

An innovative detergent-free moisturizing hair cleansing cream for dry hair that washes, conditions, nourishes, detangles, balances the scalp and imparts perfectly imperfect personal style and texture-all at once.

Cleanses: New Wash Rich is formulated to remove excess dirt and oil without removing moisture, with naturally derived cleansing agents, leaving the hair and scalp soft and hydrated.

Conditions:  Deeply conditions while restoring softness and shine for effortless detangling. It leaves hair soft and full of weightless volume.

Balances: Balances natural oil production and promotes a healthy scalp due to a detergent-free formula that allows you to go longer between washes.

Protects: Helps color last longer and keeps natural hair color vibrant and healthy.

Taille:8 oz

New Wash (Rich) Benefits

  • All-in-one: New Wash cleanses and conditions without harsh detergents, in one step.
  • Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
  • Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.


  • Cleansing: Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice
  • Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Dicetyldimonium Chloride, Equisetum Arvense Extract, Behentrimonium Methosulfate
  • Additional Ingredients: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate, Water/Aqua/Eau
  • Additional Non-Key Ingredients: Gluconolactone, Panthenol, Sodium Benzoate, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Cetearyl Alcohol, Alcohol5
  • Fragrance: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol, Linalool, Geraniol, 1 Essential Oil in Fragrance, 2 Incidental Ingredient, 3 EU Allergen, 4 pH Adjust Ingredient, 5 Certified Organic

Ingredients by volume

  • Thick hair means there’s more to love. Think: more hairs per square inch of scalp (either due to width or follicle count). Thick hair comes in all different forms: straight, wavy, curly, or coiled. And while it may be stronger than other hair types, it’s also less pliable and more prone to dryness and split ends.
  • Thicker, drier hair types need significantly more moisture to stay healthy. Restoring nourishment, and focusing on overall hair and scalp health is key. This can be achieved through the use of detergent-free hair cleansing creams, treatments and oils that keep hair hydrated while replenishing the hair's natural oils.

Free shipping

We offer free shipping on all orders over $55+.


The Root of Dry Hair: 6 Tips + Tricks



Say goodbye to damage: No harsh detergents and no sulfates means less damage, less washing and less color fading.