PROTECT YOUR COLOR
WITH NEW
WASH
Cleanse your hair and keep your color going strong!
This is the best product for preserving color-treated and gray hair while maintaining healthy moisture and shine.
60-day money back guarantee
Get Your
Healthiest and
Happiest Hair
New Wash is the best product for preserving color-treated and gray hair while maintaining healthy moisture and shine.
FOR ALL HAIR TYPES
Our Signature Cleansing Cream
Brings out your own natural texture for added body
Helps color last longer and keeps natural hair color vibrant
Restores the natural balance of oils
8 oz
20 et z
Aller
60-day money back guarantee
FOR DRY AND FRIZZY HAIR
An ultra-hydrating version of signature cleansing cream
Cleans thick and dry hair without detergents and never strips away your protective barrier
Smooths and moisturizes frizzy or dry hair
Helps color last longer and keeps natural hair color vibrant
8 oz
20 et z
Aller
60-day money back guarantee
ENHANCE AND EXTEND YOUR HAIR COLOR
Contains zero damaging detergents and harsh foams, which fade hair color
Doubles the color protection when combined with New Wash
Double the color protection.
Love your bright, brass-free color.
OS
4 pack
60-day money back guarantee
CLEANSES. CONDITIONS. BALANCES. PROTECTS.
Detergent-Free
Cruelty-Free
Sulfate-Free
Biodegradable
Silicone-Free
JOIN 423,000+ PEOPLE ON A NEW WAVE OF HAIR CLEANSING!
5/5 rating
Love it!! I got the purple booster and it helps my Platnium blondes so much!
Laura d. | Color Treated
NEW WASH ORIGINAL
5/5 rating
The undisputed best CoWash out there! My curls love it, and so does my scalp. Get the violet pigment to tone any brassiness.
Lisa p. | CURLY HAIR
NEW WASH RICH
5/5 rating
"My hair felt moisturized, bouncy, with less frizz and more brightness. My hair loves it!"
Sarah K. | Frizzy HAIR
NEW WASH RICH
HAIR TYPE:
All Hair Types
BENEFITS:
Neutralizes brassiness and reduce the yellowing of blond, gray, silver and white hair
Details:
Enhance and extend your color with a powerful, purple combination: already best-in-class color maintenance of New Wash plus the Purple Color Boost to keep blond and silver hair bright and brass-free, giving you improved color and clean, healthy hair.
HAIR TYPE:
Thick and Dry Hair or Curly and Coily Hair
BENEFITS:
Neutralizes brassiness and reduce the yellowing of blond, gray, silver and white hair
Details:
Enhance and extend your color with a powerful, purple combination: already best-in-class color maintenance of New Wash plus the Purple Color Boost to keep blond and silver hair bright and brass-free, giving you improved color and clean, healthy hair.
MIX IT UP.
BOOST YOUR HAIR COLOR.
Dispense all 8 oz of your favorite New Wash into refillable jar and add Purple Color Boost. Mix thoroughly (we’ve got a whisk for this!).
FREQUENTLY ASKED QUESTIONS
Why It’s Special
Keep blond and silver hair bright and brass-free with a powerful combination of a unique botanical complex in Purple Color Boost.
- Neutralize brassiness and reduce the yellowing of white, gray, and blond hair with a combination of lavender, rosemary, and violet extracts rich in antioxidant phytochemicals.
How it Works
Dispense all 8 ounces of New Wash into the jar
Add entire contents of Purple Color Boost into New Wash
Thoroughly mix with the whisk
Get your hair wet (like always)
Coat your hair with the Purple Color Boost and New Wash mixture
Deeply massage it into your scalp
Let sit for 3-5 min. For more intense toning please consult with your colorist.
Rinse, rinse, rinse
Love your bright, brass-free color!
Ingredients
Propanediol, Water/Eau, Glycerin, Polyglyceryl-6 Oleate, Ext. Violet 2 (CI 60730), Lavendula Angustifolia (Lavender) Flower / Leaf / Stem Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Viola Odorata Flower / Leaf Extract, Hydroxyacetophenone, Phenylpropanol
Take the Quiz