REBALANCE YOUR SCALP. RESTORE YOUR HAIR.
Experience a new way to wash your hair with our iconic must-have cream cleanser.
60-day money back guarantee
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Find out which formula is best for your hair type
JOIN 423,000+ PEOPLE ON A NEW WAVE OF HAIR CLEANSING!
5/5 rating
"Love this product for my hair, I wash much less often now and my fine
hair has more volume than ever!"
Jeffri C. | Fine Hair
NEW WASH ORIGINAL
5/5 rating
"This product is super amazing! Has completely changed my relationship with my curly locks. 110% recommend!”
SARAH G. | CURLY HAIR
NEW WASH RICH
5/5 rating
"This formula is completely magical for my hair. My hair is happy and low maintenance with this moisture level”
NEW WASH DEEP
OUR BENEFITS
GO LONGER BETWEEN WASHES
EXPERIENCE A REBALANCED SCALP AND HEALTHY HAIR THAT LETS YOU WASH LESS.
SAY GOODBYE TO OILY HAIR
REBALANCE YOUR HAIR AND SCALP'S NATURAL OILS WITH A GENTLE, DETERGENT-FREE FORMULA.
STAY HYDRATED
BEST IN CLASS CONDITIONING INGREDIENTS KEEP YOUR DAMAGED HAIR HYDRATED AND SHINY.
Get Your
Healthiest and
Happiest Hair
Our first-of-its kind, custom formula washes, conditions, detangles, and repairs your hair - all in one step.
FOR ALL HAIR TYPES
Our Signature Cleansing Cream
Brings out your own natural texture for added body
Restores the natural balance of oils
Helps color last longer and keeps natural hair color vibrant
60-day money back guarantee
FOR DRY AND FRIZZY HAIR
An ultra-hydrating version of signature cleansing cream
Cleans thick and dry hair without detergents and never strips away your protective barrier
Restores the natural balance of oils
Helps color last longer and keeps natural hair color vibrant
60-day money back guarantee
FOR OILY HAIR AND ITCHY SCALP
A clarifying version of our signature cleansing cream
Deeply conditions while restoring softness and shine for effortless detangling
Restores the natural balance of oils
Helps color last longer and keeps natural hair color vibrant
60-day money back guarantee
CLEANSES. CONDITIONS. BALANCES. PROTECTS.
60-day money back guarantee
Detergent-Free
Cruelty-Free
Sulfate-Free
Biodegradable
Silicone-Free
FREQUENTLY ASKED QUESTIONS
What makes New Wash Different?
• All-in-one: Our products cleanses and conditions without harsh detergents, in one step.
• Healthy: Our gentle formula is made with clean, non-toxic, gentle ingredients.
• Simple: It gives you iconic, healthy hair with great texture, emphasizing your personal style.
How to Use New Wash?
Wash your hair, change your life. Trust us on this. Use New Wash every time you wash your hair for best results.
1. Layer it on hair, starting at the scalp. Use water to emulsify and work down to ends.
2. Work it into hair (don’t forget your scalp!) with fingertips, or our brush.
3. Scrub, massage, repeat.
4. Rinse extra well using fingertips or brush
The Transition Period
• Some people may experience a transition period when switching to New Wash from traditional shampoo. The key is to stay consistent. Our product knowledge specialists are also here to guide you every step of the way on your New Wash journey.
5 TIPS FOR NEW WASH
WITH WES
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