Get a travel bottle with $50 + purchase &
a reusable tote when you spend $75+*

Get a travel bottle with $50 + purchase & a reusable tote when you spend $75+*

RESTORE YOUR HAIR.
REBALANCE YOUR SCALP. 

Experience a new way to wash your hair with our iconic must-have cleansing cream.

60-day money back guarantee

Take the Quiz

Find out which formula is best for your hair type

NEW WASH COLLECTION

Get Your
Healthiest and
Happiest Hair

Our first-of-its kind, custom formula washes, conditions, detangles, and balances your hair - all in one step.

FOR ALL HAIR TYPES

Nouveau Wash Original
$44
$0
NEW WASH ORIGINAL WITH BRUSH

Our Signature Cleansing Cream

 Brings out your own natural texture for added body  

Helps color last longer and keeps natural hair color vibrant

Restores the natural balance of oils

8 oz

20 et z

Aller

60-day money back guarantee

FOR DRY AND FRIZZY HAIR

Nouveau lavage riche
$44
$0
NEW WASH ORIGINAL WITH BRUSH

 An ultra-hydrating version of signature cleansing cream  

 Cleans thick and dry hair without detergents and never strips away your protective barrier  

Smooths and moisturizes frizzy or dry hair

Helps color last longer and keeps natural hair color vibrant

8 oz

20 et z

Aller

60-day money back guarantee

FOR OILY HAIR AND FINE HAIR

Nouveau lavage profond
$44
$0
NEW WASH DEEP WITH BRUSH

 A clarifying version of our signature cleansing cream  

Deeply conditions while restoring softness and shine for effortless detangling

Restores the natural balance of oils

Helps color last longer and keeps natural hair color vibrant

8 oz

20 et z

Aller

60-day money back guarantee

CLEANSES. CONDITIONS. BALANCES. PROTECTS.

Detergent-Free

Cruelty-Free

Sulfate-Free

Biodegradable

Silicone-Free

FREQUENTLY ASKED QUESTIONS

JOIN 423,000+ PEOPLE ON A NEW WAVE OF HAIR CLEANSING!

5/5 rating

"Love this product for my hair, I wash much less often now and my fine hair has more volume than ever!"

Jeffri C. | Fine Hair

NEW WASH ORIGINAL

NEW WASH ORIGINAL

5/5 rating

"This product is super amazing! Has completely changed my relationship with my curly locks. 110% recommend!”

SARAH G. | CURLY HAIR

NEW WASH RICH

NEW WASH RICH

5/5 rating

"This formula is completely magical for my hair. My hair is happy and low maintenance with this moisture level”

KALIE R. | Oily HAIR

NEW WASH DEEP

NEW WASH DEEP

*New Wash is 100% biodegradable and comes in 100% recyclable packaging* (*when cleansed)

Take the Quiz