{"title":"Welcome to the Party","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExplore the full lineup—all made with non-toxic, naturally effective ingredients.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"blue-color-boost-1-pack","title":"Blue Color Boost","description":"\u003cp\u003eMeet the healthier way to keep warm brown hair glossy and fade-free. Blue Color Boost gently neutralizes unwelcome brassiness with a unique botanical complex that also shields color from external aggressors like UV rays.\u003c\/p\u003e\n\u003cp\u003eNew Wash, spatula and color ring are not included with 1-Pack and 4-Pack Color Boost purchases.\u003c\/p\u003e\n\u003cp\u003eColor Boosts must be mixed with 8oz New Wash. 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An extra touch of this lightweight formula between wash days instantly re-smooths frizz and restores texture.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eapproximately equal sign\u003c\/strong\u003e represents the ripple effects created by this air-dry lotion’s famously moisturizing benefits. Wave hello to effortless waves and curls that are shiny, smooth and defined.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"4oz bottle","offer_id":45104210739430,"sku":"850065187044","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Hair_Balm.jpg?v=1751999961"},{"product_id":"hair-oil-2-oz-refill","title":"Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNourish your way to softer, shinier, smoother hair with Oil. 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Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u003cbr\u003e\u003cbr\u003eThe result: a refreshed scalp and the healthiest hair of your life.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"20oz","offer_id":45104211362022,"sku":"850065187143","price":103.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWD_20_Product_1b5744ee-bd7a-4295-bb5b-0066af33a39b.jpg?v=1752018101"},{"product_id":"new-wash-deep-32-oz","title":"New Wash Deep Clean Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. 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Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat. \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe result: the healthiest hair of your life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45104211755238,"sku":"850065187105","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWO_8_Product_-_Pouch.jpg?v=1751992895"},{"product_id":"new-wash-rich-20-oz","title":"New Wash Rich Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u003c\/p\u003e\n\u003cp\u003eThe result: the healthiest hair of your life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"20oz","offer_id":45104212410598,"sku":"850065187150","price":103.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR_20_Product_a1cdc1d3-5c77-4ca3-96dc-07bc34a50ac5.jpg?v=1751994118"},{"product_id":"new-wash-rich-32-oz","title":"New Wash Rich Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u003c\/p\u003e\n\u003cp\u003eThe result: the healthiest hair of your life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairstory","offers":[{"title":"32oz","offer_id":45104212541670,"sku":"850065187181","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR_32_Product_94274b75-b90f-443d-93ec-4db75feff77d.jpg?v=1751994118"},{"product_id":"new-wash-rich-8-oz","title":"New Wash Rich Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u003c\/p\u003e\n\u003cp\u003eThe result: the healthiest hair of your life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45104212672742,"sku":"850065187129","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR_8_Product_1889391c-fba7-4cb6-b7cd-70987df7f16c.jpg?v=1751994240"},{"product_id":"red-color-boost-4-pack","title":"Red Color Boost","description":"\u003cp\u003e\u003cspan\u003eMeet the healthier way to keep vivid reds, auburns, coppers and all other red tones vibrant and fade-free. 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Do not use any Color Boost by itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"1 Tube","offer_id":45104214081766,"sku":"850051150670","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/RedCB1Product.jpg?v=1752001997"},{"product_id":"travel-bottle-3-oz","title":"Travel Bottle (Empty)","description":"\u003cp\u003e\u003cspan\u003eOur squeezable 3oz travel bottle is refillable and made from recyclable plastic. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNew Wash sold separately.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"3oz","offer_id":45104214278374,"sku":"869693000144","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/TRAVELBOTTLE.jpg?v=1752012233"},{"product_id":"care-texture-set","title":"Care and Texture Set","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eSimplify your routine with this best-selling lineup of cleansing and styling products for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eCleanse with \u003cstrong\u003eNew Wash Original\u003c\/strong\u003e, our detergent-free formula that enhances your natural texture, preserves color and avoids damage caused by traditional shampoos.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eFor one-step styling, add \u003cstrong\u003eHair Balm\u003c\/strong\u003e to damp hair then let air-dry for enhanced natural texture.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eSpritz on\u003cstrong\u003e Undressed\u003c\/strong\u003e to create texture and soft waves without adding weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"3 Product Set","offer_id":45104455188710,"sku":"OGUNDRSDBALM","price":104.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/TEXTURE_7282e43c-2715-4b52-9a93-42e08928fb5c.jpg?v=1752094282"},{"product_id":"lift-8-oz","title":"Root Lift","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRaise the root. Get exponential volume that lasts with our heat-activated styling mist. Root Lift takes even fine hair to new heights, creating a weightless and workable canvas for smoother styling with your favorite hot tools.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe \u003cstrong\u003ecaret\u003c\/strong\u003e represents the exponential volume Root Lift creates as it points up, up, up. Raise your hair to the power of new heights!\u003cbr\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45104455450854,"sku":"850065187082","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/RootLIFT.jpg?v=1752002237"},{"product_id":"powder","title":"Powder","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eGet a grip on next-day hair. Our non-aerosol spin on dry shampoo is 100% free of talc and chalky residue. 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Just a few puffs of Powder instantly revives hair as it absorbs excess oil and sweat without talc, aerosols or residue.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"1.35oz","offer_id":45104456007910,"sku":"850065187075","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Powder.jpg?v=1752000528"},{"product_id":"undressed-8-oz","title":"Undressed","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMake waves without adding weight. 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Natural, upcycled betaine helps maintain optimal scalp moisture so you can go even longer between washes—even if you have super-oily hair.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew to New Wash? Pre-Wash helps you make a clean break from damaging traditional shampoo to our detergent-free cleansing cream. If you’ve already made the switch, Pre-Wash ensures the most effective results for your hair and scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eparagraph symbol\u003c\/strong\u003e represents new beginnings throughout a story, just as Pre-Wash marks a fresh start for your scalp and the first step of your cleansing routine.\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"4oz","offer_id":45303092838630,"sku":"850051150700","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PREWASH.png?v=1752000634"},{"product_id":"primer-8-oz","title":"Primer","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMore moisture; more protection. Primer is a weightless leave-in mist that brings together the smoothing and detangling benefits of cutting-edge actives with substantial protection from heat (up to 450°F), humidity, pollution and UV rays. Think of it as an invisible shield that locks in moisture and helps your other products work harder.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse Primer as a prep step—after cleansing with New Wash or between wash days—for strands that are silky, safeguarded and set for whatever style comes next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003esemicolon\u003c\/strong\u003e represents a smooth transition between two connected thoughts; in your haircare routine, Primer marks where cleansing ends and styling begins.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45303092871398,"sku":"850051150717","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRIMER_d73da503-c688-49fe-a869-1c9e936a9226.jpg?v=1752000885"},{"product_id":"new-wash-method-oily-hair","title":"New Wash Method for Oily Hair","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe fastest way to healthier, balanced hair—pure and simple.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eGet \u003cmeta charset=\"utf-8\"\u003ea quick deep-clean with \u003cstrong\u003ePre-Wash\u003c\/strong\u003e, the first scalp-purifying rinse that uses prebiotic micellar technology to break down buildup and balance the microbiome.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003e Follow with \u003cstrong\u003eNew Wash Deep\u003c\/strong\u003e to cleanse, condition and refresh hair while balancing the scalp’s natural oils. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eUse the versatile \u003cstrong\u003eMassaging Scalp Brush\u003c\/strong\u003e to boost both products’ effectiveness. The silicone bristles are soft enough to soothe your scalp yet stiff enough to remove impurities and thoroughly work in (then rinse out) New Wash.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn addition to ensuring the most effective results from your New Wash routine, Pre-Wash helps your hair and scalp transition from traditional shampoo to our detergent-free cleansing cream. \u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"3 Product Set","offer_id":45303093002470,"sku":"NWMDEEP","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWD-METHOD.jpg?v=1752087054"},{"product_id":"healthiest-hair-method","title":"Healthiest Hair Method","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWho doesn’t want damn good hair, every single day? The Healthiest Hair Method is for all hair types and makes caring for your hair easy—giving you healthy, nourished and gorgeous hair day after day. This simple all-in-one haircare system purifies, cleanses and protects with only gentle, naturally derived ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003eSo, here’s the story:\u003cbr\u003e\n\u003c\/div\u003e\n\u003cul data-border=\"0\" data-indent=\"0\" class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-list-tree=\"true\" data-stringify-type=\"unordered-list\"\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003ePrep your scalp before washing to get a quick deep-clean with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePre-Wash\u003c\/b\u003e, the first scalp-purifying rinse that uses prebiotic micellar technology to break down buildup while balancing and nourishing your scalp’s microbiome.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003eFollow with\u003cspan\u003e \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eNew Wash Original\u003c\/b\u003e, a non-foaming cleansing cream formulated without harmful detergents that cleanses and conditions hair while balancing the scalp’s natural oils. Work it in and rinse it out with the \u003cstrong\u003eMassaging Scalp Brush\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli data-stringify-border=\"0\" data-stringify-indent=\"0\"\u003eAfter washing, add moisture-infusing \u003cspan\u003e\u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003ePrimer\u003c\/b\u003e, a lightweight protective mist that shields hair from heat up to 450°F and UV rays and sets you up for even smoother styling.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairstory","offers":[{"title":"4 Product Set","offer_id":45303093035238,"sku":"HHMOG","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWO-HHM.jpg?v=1752084363"},{"product_id":"richest-hair-method","title":"Richest Hair Method","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese three friends with benefits bring out the best in each other—and your hair.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003eRichest Hair Method\u003c\/strong\u003e is a complete haircare system for dry hair that purifies, cleanses, moisturizes and protects with only gentle, naturally derived ingredients. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eGet a quick deep-clean with \u003cstrong\u003ePre-Wash\u003c\/strong\u003e, the first scalp-purifying rinse that uses prebiotic micellar technology to break down buildup and balance the microbiome. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eFollow with \u003cstrong\u003eNew Wash Rich\u003c\/strong\u003e to cleanse, deeply condition and nourish hair while balancing the scalp’s natural oils. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eFinish with \u003cstrong\u003ePrimer\u003c\/strong\u003e, a moisture-infusing mist that shields hair from heat up to 450°F and UV rays and sets you up for even smoother styling.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairstory","offers":[{"title":"4 Product Set","offer_id":45303093231846,"sku":"HHMRICH","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR-HHM_93962b47-4fdb-4b94-9fd4-543c7cb31ea5.jpg?v=1752085564"},{"product_id":"clarifying-hair-method","title":"Clarifying Hair Method","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese three friends with benefits bring out the best in each other—and your hair.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003eClarifying Hair Method\u003c\/strong\u003e is a complete haircare system for oily hair that purifies, cleanses and protects with only gentle, naturally derived ingredients. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eGet a quick deep-clean with \u003cstrong\u003ePre-Wash\u003c\/strong\u003e, the first scalp-purifying rinse that uses prebiotic micellar technology to break down buildup and balance the microbiome.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eFollow with \u003cstrong\u003eNew Wash Deep\u003c\/strong\u003e to cleanse, condition and refresh hair while balancing the scalp’s natural oils. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eFinish with \u003cstrong\u003ePrimer\u003c\/strong\u003e, a \u003cmeta charset=\"utf-8\"\u003emoisture-infusing mist that shields hair from heat up to 450°F and UV rays and sets you up for even smoother styling.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairstory","offers":[{"title":"4 Product Set","offer_id":45303093297382,"sku":"HHMDEEP","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWD-HHM.jpg?v=1752085792"},{"product_id":"new-wash-method-all-hair-types","title":"New Wash Method for All Hair Types","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe fastest way to healthier hair—pure and simple.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eGet a quick deep-clean with \u003cstrong\u003ePre-Wash\u003c\/strong\u003e, the first scalp-purifying rinse that uses prebiotic micellar technology to break down buildup and balance the microbiome.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eFollow with \u003cstrong\u003eNew Wash Original\u003c\/strong\u003e to cleanse, condition and nourish hair while balancing the scalp’s natural oils. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eUse the versatile \u003cstrong\u003eMassaging Scalp Brush\u003c\/strong\u003e to boost both products’ effectiveness. The silicone bristles are soft enough to soothe your scalp yet stiff enough to remove impurities and thoroughly work in (then rinse out) New Wash.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn addition to ensuring the most effective results from your New Wash routine, Pre-Wash helps your hair and scalp transition from traditional shampoo to our detergent-free cleansing cream.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"3 Product Set","offer_id":45303101292774,"sku":"NWMOG","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWO-METHOD.jpg?v=1752086603"},{"product_id":"new-wash-method-dry-hair","title":"New Wash Method for Dry Hair","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe fastest way to healthier, moisturized hair—pure and simple.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eGet a quick deep-clean with \u003cstrong\u003ePre-Wash\u003c\/strong\u003e, the first scalp-purifying rinse that uses prebiotic micellar technology to break down buildup and balance the microbiome.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eFollow with \u003cstrong\u003eNew Wash Rich\u003c\/strong\u003e to cleanse, deeply condition and nourish hair while balancing the scalp’s natural oils. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eUse the versatile \u003cstrong\u003eMassaging Scalp Brush\u003c\/strong\u003e to boost both products’ effectiveness. The silicone bristles are soft enough to soothe your scalp yet stiff enough to remove impurities and thoroughly work in (then rinse out) New Wash.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn addition to ensuring the most effective results from your New Wash routine, Pre-Wash helps your hair and scalp transition from traditional shampoo to our detergent-free cleansing cream.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"3 Product Set","offer_id":45303101358310,"sku":"NWMRICH","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR-METHOD.jpg?v=1752086828"},{"product_id":"bond-serum-2-oz","title":"Bond Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWho hasn’t put their strands through some sh*t? Repair damaged hair from the inside out with Bond Serum, powered by our exclusive \u003c\/span\u003e\u003cstrong\u003eProTarget Technology™\u003c\/strong\u003e\u003cspan\u003e. This lightweight leave-in treatment delivers intense and prolonged recovery benefits plus heat protection up to 450°F.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eDouble repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair. Within the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eFor maximum absorption of its reparative ingredients, apply Bond Serum after cleansing hair with Bond Boost and New Wash.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eplus sign\u003c\/strong\u003e represents this leave-in treatment’s reparative ingredients and long-lasting benefits—additionally, it just so happens to look like a first aid symbol.\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"2oz","offer_id":45475329179878,"sku":"850065187020","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Bond-Serum-2oz.jpg?v=1731708239"},{"product_id":"damage-repair-method","title":"Damage Repair Method","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Damage Repair Method for all hair types heals damaged hair from the inside out in two nourishing steps powered by our exclusive \u003c\/span\u003e\u003cstrong\u003eProTarget Technology™\u003c\/strong\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFirst, add \u003cstrong\u003eBond Boost\u003c\/strong\u003e to \u003cstrong\u003eNew Wash Original\u003c\/strong\u003e to deliver more intense and prolonged recovery benefits than other hair repair treatments—all while you cleanse and condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAfter rinsing thoroughly, follow with \u003cstrong\u003eBond Serum\u003c\/strong\u003e for maximum absorption of its reparative ingredients and heat protection up to 450°F.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDouble repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairstory","offers":[{"title":"4 Product Set","offer_id":45475329245414,"sku":"DRMOG","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWO_DRM.jpg?v=1752095289"},{"product_id":"bond-boost-4-pack","title":"Bond Boost For New Wash","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWho hasn’t put their strands through some sh*t? Repair damaged hair from the inside out with Bond Boost for New Wash, powered by our exclusive \u003c\/span\u003e\u003cstrong\u003eProTarget Technology™\u003c\/strong\u003e\u003cspan\u003e.\u003cstrong\u003e \u003c\/strong\u003eMix Bond Boost with New Wash to deliver intense and prolonged recovery benefits—all while you cleanse and condition. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eDouble repair \u003cstrong\u003eProTarget Technology™\u003c\/strong\u003e is uniquely formulated with liposomes that zero in on compromised areas of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eEach Bond Boost tube must be mixed with 8oz New Wash (sold separately); do not use this product alone. Follow with Bond Serum for maximum absorption of its reparative ingredients.\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"4 Pack","offer_id":45475329278182,"sku":"850065187419","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Bond-Boost-4pk.jpg?v=1731708239"},{"product_id":"richest-damage-repair-method","title":"Richest Damage Repair Method","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Richest Damage Repair Method for dry hair heals damaged hair from the inside out in two nourishing steps powered by our exclusive \u003c\/span\u003e\u003cstrong\u003eProTarget Technology™\u003c\/strong\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eFirst, add \u003cstrong\u003eBond Boost\u003c\/strong\u003e to \u003cstrong\u003eNew Wash Rich\u003c\/strong\u003e to deliver intense and prolonged recovery benefits—all while you cleanse and condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAfter rinsing thoroughly, follow with \u003cstrong\u003eBond Serum\u003c\/strong\u003e for maximum absorption of its reparative ingredients and heat protection up to 450°F.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDouble repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hairstory","offers":[{"title":"4 product set","offer_id":45475329540326,"sku":"DRMRICH","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR_DRM.jpg?v=1752095166"},{"product_id":"bond-boost-1-pack","title":"Bond Boost for New Wash","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWho hasn’t put their strands through some sh*t? Repair damaged hair from the inside out with Bond Boost for New Wash, powered by our exclusive \u003c\/span\u003e\u003cstrong\u003eProTarget Technology™\u003c\/strong\u003e\u003cspan\u003e.\u003cstrong\u003e \u003c\/strong\u003eMix Bond Boost with New Wash to deliver intense and prolonged recovery benefits—all while you cleanse and condition. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eDouble repair \u003cstrong\u003eProTarget Technology™\u003c\/strong\u003e is uniquely formulated with liposomes that zero in on compromised areas of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eEach Bond Boost tube must be mixed with 8oz New Wash (sold separately); do not use this product alone. Follow with Bond Serum for maximum absorption of its reparative ingredients.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eampersand\u003c\/strong\u003e represents the damage-repair benefits Bond Boost adds to hair when mixed with New Wash.\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"1 Pack","offer_id":45475382886630,"sku":"850065187037","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Bond-Boost-1pk.jpg?v=1731708239"},{"product_id":"new-wash-original","title":"New Wash Original","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eNew Wash Original balances your scalp and makes hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSwitching to New Wash Original breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result: the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp\u003c\/strong\u003e \u003cstrong\u003eand hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e85% of people who tried New Wash said they would ditch shampoo forever.*\u003cbr\u003e8 out of 10 New Wash users said it is the best product they have ever used.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003e*Based on a 3-week consumer perception study of 103 participants\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNon-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. \u003c\/em\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45965755711718,"sku":"850065187327","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWO_8_Product_-_Bottle.jpg?v=1751890030"},{"product_id":"new-wash-deep-clean","title":"New Wash Deep Clean","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eNew Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSwitching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result: \u003cmeta charset=\"utf-8\"\u003ea refreshed scalp and the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e85% of people who tried New Wash said they would ditch shampoo forever.*\u003cbr\u003e8 out of 10 New Wash users said it is the best product they have ever used.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e*Based on a 3-week consumer perception study of 103 participants\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eNon-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45965770522854,"sku":"850065187334","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWD8Product-Bottle.jpg?v=1751891761"},{"product_id":"new-wash-rich","title":"New Wash Rich","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eNew Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSwitching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result: the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp\u003c\/strong\u003e \u003cstrong\u003eand hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e85% of people who tried New Wash said they would ditch shampoo forever.*\u003cbr\u003e8 out of 10 New Wash users said it is the best product they have ever used.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003e*Based on a 3-week consumer perception study of 103 participants\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eNon-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45965800407270,"sku":"850065187341","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR8Product-Bottle.jpg?v=1751892069"},{"product_id":"pre-wash-8-oz","title":"Pre-Wash","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet a head start on your New Wash routine with a quick and refreshing deep clean. Pre-Wash uses purifying prebiotic micellar technology to gently break down product buildup, oil and dirt while balancing your scalp’s microbiome. Natural, upcycled betaine helps maintain optimal scalp moisture so you can go even longer between washes—even if you have super-oily hair.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew to New Wash? Pre-Wash helps you make a clean break from damaging traditional shampoo to our detergent-free cleansing cream. If you’ve already made the switch, Pre-Wash ensures the most effective results for your hair and scalp.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45987632480486,"sku":"850051150984","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Pre-Wash-8oz_2bb80771-71e1-4d58-ae56-767db393e123.jpg?v=1748520276"},{"product_id":"massaging-scalp-brush-blue","title":"Massaging Scalp Brush - Blue","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Massaging Scalp Brush plays a crucial role in your New Wash routine, cranking up our hero product’s effectiveness. The silicone bristles are soft enough to soothe your scalp yet stiff enough to do their job.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse the brush to thoroughly work New Wash into your scalp and hair, and again to rinse out the product just as thoroughly. You can also use it to massage Pre-Wash into your roots and scalp before cleansing with New Wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable in gray, blue and citron to complement your preferred New Wash formula.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"Blue","offer_id":46019128983782,"sku":"850065187556","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/1-SCALP_BRUSH_-_BLUE.jpg?v=1751919716"},{"product_id":"massaging-scalp-brush-citron","title":"Massaging Scalp Brush - Citron","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Massaging Scalp Brush plays a crucial role in your New Wash routine, cranking up our hero product’s effectiveness. The silicone bristles are soft enough to soothe your scalp yet stiff enough to do their job.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse the brush to thoroughly work New Wash into your scalp and hair, and again to rinse out the product just as thoroughly. You can also use it to massage Pre-Wash into your roots and scalp before cleansing with New Wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable in gray, blue and citron to complement your preferred New Wash formula.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"Citron","offer_id":46019142844646,"sku":"850065187563","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/1-SCALPBRUSH-GREEN.jpg?v=1751916976"},{"product_id":"massaging-scalp-brush-gray","title":"Massaging Scalp Brush - Gray","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Massaging Scalp Brush plays a crucial role in your New Wash routine, cranking up our hero product’s effectiveness. The silicone bristles are soft enough to soothe your scalp yet stiff enough to do their job.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUse the brush to thoroughly work New Wash into your scalp and hair, and again to rinse out the product just as thoroughly. You can also use it to massage Pre-Wash into your roots and scalp before cleansing with New Wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAvailable in gray, blue and citron to complement your preferred New Wash formula.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"Gray","offer_id":46019143860454,"sku":"850065187570","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/1-SCALP_BRUSH_-_GRAY.jpg?v=1751937767"},{"product_id":"colored-ring-blue","title":"Color Ring for New Wash Better Bottle - Blue","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe finishing touch after you blend a Color Boost into your New Wash Better Bottle: a corresponding color ring. Switch out the recyclable plastic ring at the bottom of the bottle so you know exactly which color blend is inside: Purple, Blue or Red.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColor rings are included with all Color Boost sets. Color rings are not included with purchases of Color Boost tubes without New Wash (1-Pack and 4-Pack) and must be purchased separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"Blue","offer_id":46019169616102,"sku":"850065187648","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/COLORED_RINGS_-_Blue.jpg?v=1751924424"},{"product_id":"colored-ring-purple","title":"Color Ring for New Wash Better Bottle - Purple","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe finishing touch after you blend a Color Boost into your New Wash Better Bottle: a corresponding color ring. Switch out the recyclable plastic ring at the bottom of the bottle so you know exactly which color blend is inside: Purple, Blue or Red.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColor rings are included with all Color Boost sets. Color rings are not included with purchases of Color Boost tubes without New Wash (1-Pack and 4-Pack) and must be purchased separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"Purple","offer_id":46019181379814,"sku":"850065187655","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/COLORED_RINGS_-_Purple.jpg?v=1751924424"},{"product_id":"colored-ring-red","title":"Color Ring for New Wash Better Bottle - Red","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe finishing touch after you blend a Color Boost into your New Wash Better Bottle: a corresponding color ring. 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