{"title":"New","description":"","products":[{"product_id":"backbar-kit","title":"The Backbar Kit","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Backbar Kit is curated at a discounted rate for you to have everything you need to start washing and styling with Hairstory products—right at your fingertips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe kit includes one of each:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 32oz New Wash Original Backbar Refill + 32oz dispenser\u003cbr\u003e- 32oz New Wash Rich Backbar Refill + 32oz dispenser\u003cbr\u003e- 32oz New Wash Deep Clean Backbar Refill + 32oz dispenser\u003cbr\u003e- 8oz New Wash Original Bottle\u003cbr\u003e- 8oz New Wash Rich Bottle\u003cbr\u003e- 8oz New Wash Deep Bottle\u003cbr\u003e- 2oz Oil\u003cbr\u003e- 1.35oz Powder\u003cbr\u003e- 2oz Bond Serum\u003cbr\u003e- 4oz Hair Balm\u003cbr\u003e- 8oz Root Lift\u003cbr\u003e- 2oz Wax\u003cbr\u003e- 8oz Undressed\u003cbr\u003e- 8oz Primer\u003cbr\u003e- 8oz Pre-Wash\u003cbr\u003e- 8oz Styling Gel\u003cbr\u003e- Massaging Scalp Brush\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Backbar Kit is for backbar\/professional use only and not available for resale or retail.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"19-Unit Kit","offer_id":45104209887462,"sku":"BACKBARKIT","price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRO-BACKBAR_KIT_-_New_-_with_gel.jpg?v=1778698129"},{"product_id":"ws-pre-wash-4-oz","title":"WS Pre-Wash 4oz","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTreat clients to a New Wash routine that begins with a quick, refreshing deep clean. Pre-Wash uses purifying prebiotic micellar technology to gently break down product buildup, oil and dirt while balancing the scalp’s microbiome. Natural, upcycled betaine helps maintain optimal scalp moisture so clients can go even longer between washes—even if they have super-oily hair.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"4oz","offer_id":45303092805862,"sku":"850051150700","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Pre-Wash-4oz.jpg?v=1728400863"},{"product_id":"ws-primer","title":"WS Primer","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur weightless leave-in mist brings together the detangling and smoothing effects of moisture with protection from heat (up to 450°F), humidity, pollution and UV rays. Primer also helps transition from cleansing to styling and enhances the effectiveness of other products.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45303092904166,"sku":"850051150717","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Primer-8oz.jpg?v=1728400804"},{"product_id":"ws-pre-wash-8-oz","title":"WS Pre-Wash 8oz","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTreat clients to a New Wash routine that begins with a quick, refreshing deep clean. Pre-Wash uses purifying prebiotic micellar technology to gently break down product buildup, oil and dirt while balancing the scalp’s microbiome. Natural, upcycled betaine helps maintain optimal scalp moisture so clients can go even longer between washes—even if they have super-oily hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePre-Wash 8oz backbar size is not available for retail or resale. It is intended for backbar and professional use only.\u003cb id=\"docs-internal-guid-3cf77e05-7fff-64d0-2190-4a496980f70c\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45303092969702,"sku":"850051150984","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Pre-Wash-8oz.jpg?v=1727993610"},{"product_id":"ws-bond-serum-2-oz","title":"WS Bond Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRepair damaged hair from the inside out with Bond Serum, powered by our exclusive ProTarget Technology™. This lightweight leave-in treatment delivers more intense and prolonged recovery benefits than other hair repair treatments plus heat protection up to 450°F.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDouble repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor maximum absorption of its reparative ingredients, apply Bond Serum after cleansing hair with Bond Boost for New Wash.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"2oz","offer_id":45475329573094,"sku":"850065187020","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Bond-Serum-2oz.jpg?v=1731708239"},{"product_id":"ws-bond-boost-1-pack","title":"WS Bond Boost for New Wash","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRepair damaged hair from the inside out with Bond Boost for New Wash, powered by our exclusive \u003c\/span\u003e\u003cspan\u003eProTarget Technology™\u003c\/span\u003e\u003cspan\u003e. Mix Bond Boost with New Wash to deliver more intense and prolonged recovery benefits than other hair repair treatments—all while you cleanse and condition your clients’ hair. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDouble repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eEach Bond Boost tube must be mixed with 8oz New Wash (sold separately). Do not use Bond Boost by itself. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFollow with Bond Serum for maximum absorption of its reparative ingredients. \u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"1 Pack","offer_id":45475329638630,"sku":"850065187037","price":13.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Bond-Boost-1pk.jpg?v=1731708239"},{"product_id":"bond-serum-case-6","title":"WS Bond Serum Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA 6-unit, salon-ready case of Bond Serum. Repair damaged hair from the inside out with Bond Serum, powered by our exclusive ProTarget Technology™. This lightweight leave-in treatment delivers more intense and prolonged recovery benefits than other hair repair treatments plus heat protection up to 450°F.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDouble repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor maximum absorption of its reparative ingredients, apply Bond Serum after cleansing hair with Bond Boost for New Wash.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSave 50% on retail prices when you buy a case.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIncludes: 6 2oz bottles of Bond Serum\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":45733100421350,"sku":"BONDSER6CASE","price":132.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/BOND_SERUM-_6_CASE_UNITS.jpg?v=1740756456"},{"product_id":"pre-wash-4oz-case-6","title":"WS Pre-Wash 4oz Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA 6-unit, salon-ready case of Pre-Wash. Treat clients to a New Wash routine that begins with a quick, refreshing deep clean. Pre-Wash uses purifying prebiotic micellar technology to gently break down product buildup, oil and dirt while balancing the scalp’s microbiome. Natural, upcycled betaine helps maintain optimal scalp moisture so clients can go even longer between washes—even if they have super-oily hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSave 50% on retail prices when purchasing a salon case. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIncludes: 6 4oz bottles of Pre-Wash \u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":45733149901030,"sku":"PREWASH6CASE","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRE_WASH_-_6_CASE_UNITS.jpg?v=1740756644"},{"product_id":"primer-case-6","title":"WS Primer Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA 6-unit, salon-ready case of Primer. Our weightless leave-in mist brings together the detangling and smoothing effects of moisture with protection from heat (up to 450°F), humidity, pollution and UV rays. Primer also helps transition from cleansing to styling and enhances the effectiveness of other products. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSave 50% on retail prices when purchasing a salon case. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIncludes: 6 8oz bottles of Primer\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":45733152915686,"sku":"PRIMER6CASE","price":108.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRIMER_-_6_CASE_UNITS.jpg?v=1740756729"},{"product_id":"bond-boost-case-6","title":"WS Bond Boost Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA 6-unit, salon-ready case of Bond Boost. Repair damaged hair from the inside out with Bond Boost for New Wash, powered by our exclusive ProTarget Technology™. Mix Bond Boost with 8oz New Wash to deliver intense and prolonged recovery benefits—all while you cleanse and condition. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDouble repair ProTarget Technology™ is uniquely formulated with liposomes that zero in on compromised areas of the hair:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWithin the fiber, a clinically proven complex with itaconic acid and arginine restores disulfide bonds that have been damaged by chemical treatments like dyes, bleach and relaxers. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOn the outer cuticle, nourishing ingredients including panthenol and ceramide NP replenish moisture to heal frizz and prevent split ends and breakage. Hair is stronger, smoother, softer and shinier—for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFollow with Bond Serum for maximum absorption of its reparative ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach Bond Boost tube must be mixed with 8oz New Wash. Do not use Bond Boost by itself. New Wash and mixing spatula sold separately. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSave 50% on retail prices when purchasing a salon case.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIncludes: 6 1.35oz tubes of Bond Boost\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":45733160157414,"sku":"BONDBOOST6CASE","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/BOND_BOOST-_6_CASE_UNITS.jpg?v=1740756832"},{"product_id":"ws-styling-gel-refill","title":"WS Styling Gel Refill","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eGet a hold of this: Touchable curl and coil definition that lasts for days—without the crunch.\u003cbr\u003e\u003cbr\u003eStyling Gel delivers flexible, flake-free hold for all curl types while adding moisture and heat protection up to 450°F. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLong-lasting control:\u003c\/strong\u003e Polyvinylpyrrolidone (aka PVP) locks in definition and keeps curls in place \u003cbr\u003e\u003cstrong\u003eNourishing care:\u003c\/strong\u003e Baobab seed extract boosts moisture and smooths frizz for a soft, shiny finish\u003cbr\u003e\u003cstrong\u003eWeightless formula:\u003c\/strong\u003e Coconut alkanes enhance shine and slip, allowing effortless application\u003cbr\u003e\u003cbr\u003eWhether you air-dry or blow-dry, this silky, lightweight gel keeps your curls defined, touchable and protected. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eABOUT THAT SYMBOL...\u003c\/strong\u003e\u003cbr\u003eThe s\u003cstrong\u003eection sign\u003c\/strong\u003e, which resembles interlocking curls or coils, represents the definition Styling Gel delivers when applied section by section.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"20oz","offer_id":46688036847846,"sku":"850065187785","price":57.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/StylinggelRefill20oz.jpg?v=1759754164"},{"product_id":"ws-styling-gel-bottle","title":"WS Styling Gel Bottle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eGet a hold of this: Touchable curl and coil definition that lasts for days—without the crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eStyling Gel delivers flexible, flake-free hold for all curl types while adding moisture and heat protection up to 450°F. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLong-lasting control:\u003c\/strong\u003e Polyvinylpyrrolidone (aka PVP) locks in definition and keeps curls in place \u003cbr\u003e\u003cstrong\u003eNourishing care:\u003c\/strong\u003e Baobab seed extract boosts moisture and smooths frizz for a soft, shiny finish\u003cbr\u003e\u003cstrong\u003eWeightless formula:\u003c\/strong\u003e Coconut alkanes enhance shine and slip, allowing effortless application\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eWhether you air-dry or blow-dry, this silky, lightweight gel keeps your curls defined, touchable and protected. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eABOUT THAT SYMBOL...\u003c\/strong\u003e\u003cbr\u003eThe \u003cstrong\u003esection sign\u003c\/strong\u003e, which resembles interlocking curls or coils, represents the definition Styling Gel delivers when applied section by section.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":46688041992422,"sku":"850065187778","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Styling_gel_8oz.jpg?v=1759530069"},{"product_id":"ws-gel-pouch-case-6","title":"WS Gel Pouch Case (6)kit","description":"\u003cp\u003e\u003cspan\u003eGet a hold of this: Touchable curl and coil definition that lasts for days—without the crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eStyling Gel delivers flexible, flake-free hold for all curl types while adding moisture and heat protection up to 450°F. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLong-lasting control:\u003c\/strong\u003e Polyvinylpyrrolidone (aka PVP) locks in definition and keeps curls in place \u003cbr\u003e\u003cstrong\u003eNourishing care:\u003c\/strong\u003e Baobab seed extract boosts moisture and smooths frizz for a soft, shiny finish\u003cbr\u003e\u003cstrong\u003eWeightless formula:\u003c\/strong\u003e Coconut alkanes enhance shine and slip, allowing effortless application\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eWhether you air-dry or blow-dry, this silky, lightweight gel keeps your curls defined, touchable and protected. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eABOUT THAT SYMBOL...\u003c\/strong\u003e\u003cbr\u003eThe \u003cstrong\u003esection sign\u003c\/strong\u003e, which resembles interlocking curls or coils, represents the definition Styling Gel delivers when applied section by section.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":46714954744038,"sku":"GEL6CASE20","price":231.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRO_-_STYLING_GEL_REFILL-_6_CASE_UNITS.jpg?v=1759866389"},{"product_id":"ws-new-wash-fragrance-free","title":"WS New Wash Original Fragrance-Free","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCleanse, condition and nourish hair while balancing the scalp’s natural oils, all in one simple step\u003c\/span\u003e\u003cspan\u003e and without added fragrance\u003c\/span\u003e\u003cspan\u003e. New Wash\u003c\/span\u003e\u003cspan\u003e Original Fragrance-Free’s \u003c\/span\u003e\u003cspan\u003edetergent-free formula enhances natural texture, preserves color and avoids damage caused by traditional shampoos. \u003c\/span\u003e\u003cspan\u003eYou’ll experience the same gentle cleansing and conditioning benefits as New Wash Original, simply without added fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Better Bottle\u003c\/span\u003e\u003cspan\u003e®\u003c\/span\u003e\u003cspan\u003e is an 8oz refillable bottle designed to make the New Wash experience even better for your routine and better for the planet. We custom built the Better Bottle from the bottom up with features including: \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRefillable design to reduce plastic waste \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTwist-and-lock cap to keep bottle securely sealed and prevent leaks \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eInternal pump and funnel designed for thicker creams to ensure you use every last drop \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWide mouth for easy refilling \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAntimicrobial body to prevent mold \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBottom-heavy, non-slip base \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100% recyclable and made with 50% PCR material\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003equotation mark\u003c\/strong\u003e\u003cspan\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":47348233437414,"sku":"850065187792","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRO-NWO-FF_8.png?v=1771512949"},{"product_id":"ws-new-wash-fragrance-free-20oz-refill","title":"WS New Wash Original Fragrance-Free 20oz Refill","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNew Wash Original Fragrance-Free\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e balances your scalp and makes hair softer, smoother and healthier—all in one simple step.\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eYou’ll experience the same gentle cleansing and conditioning benefits as New Wash Original, simply without added fragrance.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSwitching to New Wash Original\u003c\/span\u003e\u003cspan\u003e Fragrance-Free\u003c\/span\u003e\u003cspan\u003e breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our \u003c\/span\u003e\u003cspan\u003efragrance-free,\u003c\/span\u003e\u003cspan\u003e detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: the healthiest hair of your life.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eNo added fragrance\u003c\/strong\u003e\u003cspan\u003e Suitable for fragrance-sensitive scalps or anyone who prefers a scent-free experience\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eLife-changing results\u003c\/strong\u003e\u003cspan\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e\u003cspan\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e\u003cspan\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e\u003cspan\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e\u003cspan\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003equotation mark\u003c\/strong\u003e\u003cspan\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"20 oz","offer_id":47348235272422,"sku":"850065187808","price":77.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRO-NWO_FF_20_REFILL.jpg?v=1771513248"},{"product_id":"ws-new-wash-fragrance-free-20-oz-refill-pouch-case-6","title":"WS New Wash Original Fragrance-Free 20 oz Refill Pouch Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA 6-unit, salon-ready case of New Wash Original \u003c\/span\u003e\u003cspan\u003eFragrance-Free\u003c\/span\u003e\u003cspan\u003e. Our detergent-free\u003c\/span\u003e\u003cspan\u003e, fragrance-free\u003c\/span\u003e\u003cspan\u003e formula cleanses, conditions and nourishes hair while balancing the scalp’s natural oils. Choose New Wash Original for all hair types\u003c\/span\u003e\u003cspan\u003e and those with a sensitive scalp or fragrance sensitivity\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSave 50% on retail prices when purchasing a salon case.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-019b8e44-7fff-5fe9-47ab-378b6e249bf2\"\u003e\u003c\/b\u003eIncludes: 6 20oz refill pouches of New Wash Original Fragrance-Free\u003cbr\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":47348247331046,"sku":"OGFF6CASE20","price":309.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRO-NWO_FF_20_REFILL_-_6_CASE_UNITS.jpg?v=1771512591"},{"product_id":"ws-8oz-new-wash-fragrance-free-case-6-bottle","title":"WS New Wash Original Fragrance-Free 8oz Bottle Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA 6-unit, salon-ready case of New Wash Original \u003c\/span\u003e\u003cspan\u003eFragrance-Free\u003c\/span\u003e\u003cspan\u003e in a refillable Better Bottle\u003c\/span\u003e\u003cspan\u003e®\u003c\/span\u003e\u003cspan\u003e. Our detergent-free\u003c\/span\u003e\u003cspan\u003e, fragrance-free\u003c\/span\u003e\u003cspan\u003e formula cleanses, conditions and nourishes hair while balancing the scalp’s natural oils. Choose New Wash Original for all hair types \u003c\/span\u003e\u003cspan\u003eand those with a sensitive scalp or fragrance sensitivity\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSave 50% on retail prices when purchasing a salon case. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIncludes: 6 8oz bottles of New Wash Original Fragrance-Free\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":47348255785190,"sku":"OGFFBTL6CASE","price":144.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PRO-NWO-FF_8_-_6_CASE_UNITS_9eac2bbd-0dbf-4826-bea4-34e316b9bc30.png?v=1771512041"},{"product_id":"ws-new-wash-original-purple-case","title":"WS New Wash Original Purple 8oz Refill Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: brighter, cooler-toned hair that feels as good as it looks wash after wash.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eNEUTRALIZE\u003c\/strong\u003e\u003cspan\u003e Reduces brassiness and yellowing of lighter tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eENHANCE\u003c\/strong\u003e\u003cspan\u003e Doubles the color protection of New Wash Original and New Wash Rich\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePROTECT\u003c\/strong\u003e\u003cspan\u003e Shields hair from UV rays and repeated washing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eRESTORE\u003c\/strong\u003e\u003cspan\u003e Replenishes your natural vibrance and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eEXTEND\u003c\/strong\u003e\u003cspan\u003e Prevents color fade between salon appointments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":47659701534950,"sku":"OGPP6CASE","price":162.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PurplePouch-Wholesale.jpg?v=1778700642"},{"product_id":"ws-new-wash-original-purple","title":"WS New Wash Original Purple","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: brighter, cooler-toned hair that feels as good as it looks wash after wash.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eNEUTRALIZE\u003c\/strong\u003e\u003cspan\u003e Reduces brassiness and yellowing of lighter tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eENHANCE\u003c\/strong\u003e\u003cspan\u003e Doubles the color protection of New Wash Original and New Wash Rich\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePROTECT\u003c\/strong\u003e\u003cspan\u003e Shields hair from UV rays and repeated washing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eRESTORE\u003c\/strong\u003e\u003cspan\u003e Replenishes your natural vibrance and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eEXTEND\u003c\/strong\u003e\u003cspan\u003e Prevents color fade between salon appointments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":47658245980390,"sku":"850065187952","price":40.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PurplePouchProduct.jpg?v=1778848994"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/collections\/Collections_Early-Access_80d86897-f742-49cb-b0a3-8e9148635531.jpg?v=1752147630","url":"https:\/\/hairstory.com\/en-eu\/collections\/ws-new.oembed","provider":"Hairstory","version":"1.0","type":"link"}