{"title":"Buy Now","description":null,"products":[{"product_id":"hair-balm-4-oz","title":"Hair Balm","description":"\u003cp\u003e\u003cspan\u003eSmooth things over with moisture and set your blow-dryer free. Hair Balm revives parched strands, defines waves and curls, and air-dries all hair types into soft, shiny perfection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eA little Hair Balm goes a long way—and so do its ripple effects. An extra touch of this lightweight formula between wash days instantly re-smooths frizz and restores texture.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eapproximately equal sign\u003c\/strong\u003e represents the ripple effects created by this air-dry lotion’s famously moisturizing benefits. Wave hello to effortless waves and curls that are shiny, smooth and defined.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"4oz bottle","offer_id":45104210739430,"sku":"850065187044","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Hair_Balm.jpg?v=1751999961"},{"product_id":"hair-oil-2-oz-refill","title":"Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNourish your way to softer, shinier, smoother hair with Oil. Our lightweight blend of 8 essential oils also \u003cmeta charset=\"utf-8\"\u003ehelps defend hair against dryness caused by UV exposure.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003easterisk\u003c\/strong\u003e represents the brilliant shine of a star and reflects the soft, light-catching finish Oil leaves with just a few drops.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"2oz","offer_id":45104210772198,"sku":"850065187099","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Oil.jpg?v=1752000316"},{"product_id":"hair-balm-8-oz-refill","title":"Hair Balm","description":"\u003cp\u003e\u003cspan\u003eSmooth things over with moisture and set your blow-dryer free. Hair Balm revives parched strands, defines waves and curls, and air-dries all hair types into soft, shiny perfection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eA little Hair Balm goes a long way—and so do its ripple effects. An extra touch of this lightweight formula between wash days instantly re-smooths frizz and restores texture.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eapproximately equal sign\u003c\/strong\u003e represents the ripple effects created by this air-dry lotion’s famously moisturizing benefits. Wave hello to effortless waves and curls that are shiny, smooth and defined.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz refill pouch","offer_id":45104210804966,"sku":"850065187303","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Hair_Balm_Refill.jpg?v=1752000189"},{"product_id":"new-wash-deep-20-oz","title":"New Wash Deep Clean Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u003cbr\u003e\u003cbr\u003eThe result: a refreshed scalp and the healthiest hair of your life.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"20oz","offer_id":45104211362022,"sku":"850065187143","price":103.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWD_20_Product_1b5744ee-bd7a-4295-bb5b-0066af33a39b.jpg?v=1752018101"},{"product_id":"new-wash-deep-32-oz","title":"New Wash Deep Clean Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. 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Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat. \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe result: the healthiest hair of your life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45104211755238,"sku":"850065187105","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWO_8_Product_-_Pouch.jpg?v=1751992895"},{"product_id":"new-wash-rich-20-oz","title":"New Wash Rich Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u003c\/p\u003e\n\u003cp\u003eThe result: the healthiest hair of your life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"20oz","offer_id":45104212410598,"sku":"850065187150","price":103.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR_20_Product_a1cdc1d3-5c77-4ca3-96dc-07bc34a50ac5.jpg?v=1751994118"},{"product_id":"new-wash-rich-32-oz","title":"New Wash Rich Refill","description":"\u003cp\u003e\u003cstrong\u003eNew Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSwitching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. 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Just a few puffs of Powder instantly revives hair as it absorbs excess oil and sweat without talc, aerosols or residue.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"1.35oz","offer_id":45104456007910,"sku":"850065187075","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Powder.jpg?v=1752000528"},{"product_id":"undressed-8-oz","title":"Undressed","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eMake waves without adding weight. 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Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result: the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp\u003c\/strong\u003e \u003cstrong\u003eand hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e85% of people who tried New Wash said they would ditch shampoo forever.*\u003cbr\u003e8 out of 10 New Wash users said it is the best product they have ever used.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003e*Based on a 3-week consumer perception study of 103 participants\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNon-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. \u003c\/em\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45965755711718,"sku":"850065187327","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWO_8_Product_-_Bottle.jpg?v=1751890030"},{"product_id":"new-wash-deep-clean","title":"New Wash Deep Clean","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eNew Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSwitching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result: \u003cmeta charset=\"utf-8\"\u003ea refreshed scalp and the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e85% of people who tried New Wash said they would ditch shampoo forever.*\u003cbr\u003e8 out of 10 New Wash users said it is the best product they have ever used.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e*Based on a 3-week consumer perception study of 103 participants\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eNon-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45965770522854,"sku":"850065187334","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWD8Product-Bottle.jpg?v=1751891761"},{"product_id":"new-wash-rich","title":"New Wash Rich","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eNew Wash Rich balances your scalp and doubles up on moisture to make hair softer, smoother and healthier, all in one simple step.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSwitching to New Wash Rich breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result: the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLife-changing results\u003c\/strong\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSaves time and money\u003c\/strong\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eImproves your scalp\u003c\/strong\u003e \u003cstrong\u003eand hair health\u003c\/strong\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e85% of people who tried New Wash said they would ditch shampoo forever.*\u003cbr\u003e8 out of 10 New Wash users said it is the best product they have ever used.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003e*Based on a 3-week consumer perception study of 103 participants\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eNon-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45965800407270,"sku":"850065187341","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/NWR8Product-Bottle.jpg?v=1751892069"},{"product_id":"pre-wash-8-oz","title":"Pre-Wash","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet a head start on your New Wash routine with a quick and refreshing deep clean. Pre-Wash uses purifying prebiotic micellar technology to gently break down product buildup, oil and dirt while balancing your scalp’s microbiome. Natural, upcycled betaine helps maintain optimal scalp moisture so you can go even longer between washes—even if you have super-oily hair.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew to New Wash? Pre-Wash helps you make a clean break from damaging traditional shampoo to our detergent-free cleansing cream. If you’ve already made the switch, Pre-Wash ensures the most effective results for your hair and scalp.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":45987632480486,"sku":"850051150984","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PS_Pre-Wash-8oz_2bb80771-71e1-4d58-ae56-767db393e123.jpg?v=1748520276"},{"product_id":"styling-gel-bottle","title":"Styling Gel","description":"\u003cp\u003e\u003cspan\u003eGet a hold of this: Touchable curl and coil definition that lasts for days—without the crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eStyling Gel delivers flexible, flake-free hold for all curl types while adding moisture and heat protection up to 450°F. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLong-lasting control:\u003c\/strong\u003e Polyvinylpyrrolidone (aka PVP) locks in definition and keeps curls in place \u003cbr\u003e\u003cstrong\u003eNourishing care:\u003c\/strong\u003e Baobab seed extract boosts moisture and smooths frizz for a soft, shiny finish\u003cbr\u003e\u003cstrong\u003eWeightless formula:\u003c\/strong\u003e Coconut alkanes enhance shine and slip, allowing effortless application\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eWhether you air-dry or blow-dry, this silky, lightweight gel keeps your curls defined, touchable and protected. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eABOUT THAT SYMBOL...\u003c\/strong\u003e\u003cbr\u003eThe \u003cstrong\u003esection sign\u003c\/strong\u003e, which resembles interlocking curls or coils, represents the definition Styling Gel delivers when applied section by section.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz Bottle","offer_id":46688025510118,"sku":"850065187778","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/Styling_gel_8oz.jpg?v=1759530069"},{"product_id":"styling-gel-pouch","title":"Styling Gel","description":"\u003cp\u003e\u003cspan\u003eGet a hold of this: Touchable curl and coil definition that lasts for days—without the crunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eStyling Gel delivers flexible, flake-free hold for all curl types while adding moisture and heat protection up to 450°F. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eLong-lasting control:\u003c\/strong\u003e Polyvinylpyrrolidone (aka PVP) locks in definition and keeps curls in place \u003cbr\u003e\u003cstrong\u003eNourishing care:\u003c\/strong\u003e Baobab seed extract boosts moisture and smooths frizz for a soft, shiny finish\u003cbr\u003e\u003cstrong\u003eWeightless formula:\u003c\/strong\u003e Coconut alkanes enhance shine and slip, allowing effortless application\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eWhether you air-dry or blow-dry, this silky, lightweight gel keeps your curls defined, touchable and protected. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eABOUT THAT SYMBOL...\u003c\/strong\u003e\u003cbr\u003eThe \u003cstrong\u003esection sign\u003c\/strong\u003e, which resembles interlocking curls or coils, represents the definition Styling Gel delivers when applied section by section.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"20oz refill pouch","offer_id":46688032456934,"sku":"850065187785","price":77.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/StylinggelRefill20oz.jpg?v=1759754164"},{"product_id":"new-wash-fragrance-free-8oz-bottle","title":"New Wash Fragrance Free 8oz bottle","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet softer, smoother hair by cleansing and conditioning in one step. Made with naturally derived, non-toxic ingredients\u003c\/span\u003e\u003cspan\u003e, New Wash Original Fragrance-Free\u003c\/span\u003e\u003cspan\u003e is free of the damaging detergents found in shampoo\u003c\/span\u003e\u003cspan\u003e as well as added fragrance \u003c\/span\u003e\u003cspan\u003eand gives you the best hair of your life!\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Fragrance-Free\u003c\/span\u003e\u003cspan\u003e balances your scalp and makes hair softer, smoother and healthier—all in one simple step. \u003c\/span\u003e\u003cspan\u003eYou’ll experience the same gentle cleansing and conditioning benefits as New Wash Original, simply without added fragrance.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSwitching to New Wash Original\u003c\/span\u003e\u003cspan\u003e Fragrance-Free\u003c\/span\u003e\u003cspan\u003e breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our \u003c\/span\u003e\u003cspan\u003efragrance-free,\u003c\/span\u003e\u003cspan\u003e detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eNo added fragrance\u003c\/strong\u003e\u003cspan\u003e Suitable for fragrance-sensitive scalps or anyone who prefers a scent-free experience\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eLife-changing results\u003c\/strong\u003e\u003cspan\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e\u003cspan\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e\u003cspan\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e\u003cspan\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e\u003cspan\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003equotation mark\u003c\/strong\u003e\u003cspan\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":47348263289062,"sku":"850065187792","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/1-FF__BOTTLE_3.jpg?v=1772135290"},{"product_id":"new-wash-fragrance-free-20oz-refill","title":"New Wash Fragrance Free 20oz refill","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet softer, smoother hair by cleansing and conditioning in one step. Made with naturally derived, non-toxic ingredients\u003c\/span\u003e\u003cspan\u003e, New Wash Original Fragrance-Free\u003c\/span\u003e\u003cspan\u003e is free of the damaging detergents found in shampoo\u003c\/span\u003e\u003cspan\u003e as well as added fragrance \u003c\/span\u003e\u003cspan\u003eand gives you the best hair of your life!\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Fragrance-Free\u003c\/span\u003e\u003cspan\u003e balances your scalp and makes hair softer, smoother and healthier—all in one simple step. \u003c\/span\u003e\u003cspan\u003eYou’ll experience the same gentle cleansing and conditioning benefits as New Wash Original, simply without added fragrance.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSwitching to New Wash Original\u003c\/span\u003e\u003cspan\u003e Fragrance-Free\u003c\/span\u003e\u003cspan\u003e breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our \u003c\/span\u003e\u003cspan\u003efragrance-free,\u003c\/span\u003e\u003cspan\u003e detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.\u2028\u2028\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: the healthiest hair of your life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eNo added fragrance\u003c\/strong\u003e\u003cspan\u003e Suitable for fragrance-sensitive scalps or anyone who prefers a scent-free experience\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eLife-changing results\u003c\/strong\u003e\u003cspan\u003e Makes hair softer, smoother and shinier after one use\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eSaves time and money\u003c\/strong\u003e\u003cspan\u003e Replaces shampoo and conditioner to simplify your routine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eDoesn’t strip your hair\u003c\/strong\u003e\u003cspan\u003e No damaging detergents, just naturally derived ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eImproves your scalp and hair health\u003c\/strong\u003e\u003cspan\u003e Balances natural oil production to prevent dryness and color fading\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eEnhances your natural texture\u003c\/strong\u003e\u003cspan\u003e Amps up volume, smooths frizz and brings out waves and curls\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003equotation mark\u003c\/strong\u003e\u003cspan\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hairstory","offers":[{"title":"20oz","offer_id":47348277379302,"sku":"850065187808","price":103.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/1-_FF_20_Product.jpg?v=1772135733"},{"product_id":"new-wash-purple","title":"New Wash Original Purple","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: brighter, cooler-toned hair that feels as good as it looks wash after wash.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eNEUTRALIZE\u003c\/strong\u003e\u003cspan\u003e Reduces brassiness and yellowing of lighter tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eENHANCE\u003c\/strong\u003e\u003cspan\u003e Doubles the color protection of New Wash Original and New Wash Rich\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePROTECT\u003c\/strong\u003e\u003cspan\u003e Shields hair from UV rays and repeated washing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eRESTORE\u003c\/strong\u003e\u003cspan\u003e Replenishes your natural vibrance and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eEXTEND\u003c\/strong\u003e\u003cspan\u003e Prevents color fade between salon appointments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"8oz","offer_id":47653722980582,"sku":"850065187952","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PurplePouchProduct_b3fac07e-5f6c-4ffb-94b3-e1893c4ab291.jpg?v=1778849303"}],"url":"https:\/\/hairstory.com\/en-ca\/collections\/hairstory-shop-all.oembed","provider":"Hairstory","version":"1.0","type":"link"}