{"product_id":"ws-new-wash-original-purple-case","title":"WS New Wash Original Purple 8oz Refill Case (6)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNew Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result: brighter, cooler-toned hair that feels as good as it looks wash after wash.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eNEUTRALIZE\u003c\/strong\u003e\u003cspan\u003e Reduces brassiness and yellowing of lighter tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003eENHANCE\u003c\/strong\u003e\u003cspan\u003e Doubles the color protection of New Wash Original and New Wash Rich\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePROTECT\u003c\/strong\u003e\u003cspan\u003e Shields hair from UV rays and repeated washing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eRESTORE\u003c\/strong\u003e\u003cspan\u003e Replenishes your natural vibrance and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eEXTEND\u003c\/strong\u003e\u003cspan\u003e Prevents color fade between salon appointments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eABOUT THAT SYMBOL…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003cstrong\u003equotation mark\u003c\/strong\u003e represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hairstory","offers":[{"title":"6 Unit Case","offer_id":47659701534950,"sku":"OGPP6CASE","price":222.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/5007\/4598\/files\/PurplePouch-Wholesale.jpg?v=1778700642","url":"https:\/\/hairstory.com\/en-au\/products\/ws-new-wash-original-purple-case","provider":"Hairstory","version":"1.0","type":"link"}