Hairstory

- Edition 4 -

threeasFOUR


For their Fall/Winter ’16 show on February 15 in Manhattan, the threeASFOUR design trio Gabriel Asfour, Angela Donhauser, and Adi Gil took a playful approach to the serious business of fashion by turning a runway presentation into a game of musical chairs. While the collection explores the geometries and symmetries of nature and its importance in an increasingly technological era – with leather, silk, velvet and wool, some created with 3D printing techniques and all in somber black.

For editorial hairdresser Tony Kelley and the Hairstory team the challenge was to make perfect pony tails. Sounds easy, but it’s deceptively difficult and takes hours of practice, especially when under pressure. First, models’ hair was saturated with Undressed for control and hold, then blow-dried in the direction of the crown. Ponytails were secured with elastics, and then wrapped repeatedly with elastic cord to resemble a riding crop or whip. Ends were then flat-ironed to keep them sleek.

It’s unusual that only one product gets used from start to finish backstage; typically a look like this would be lacquered with hairspray and more (note that Hairstory products take a stand against aerosol and noxious vapor in closed spaces). It is both a testament to Tony’s mastery of products, and the versatility of Undressed.