Hairstory.com is a new way to see hair. New Wash is a new way to clean hair.
"Because New Wash is so gentle and packs in so many good-for-hair ingredients, it’s the only product you’ll need—no conditioner, no masks. Skeptical? So was I. I have very long, thick, highlighted and colored hair, and it’s historically impossible to comb through without conditioner. But when I met Gordon at a panel discussion at StyleSeat’s headquarters in San Francisco, he promised I would not need conditioner.
He was right. I’ve gone from using shampoo and gobs of conditioner, plus a styling balm, plus a mask at least once a week, to using only New Wash." Read more.