- Edition 7, Chapter 13 -
New Wash is a game changer
Ava Raiin was born with her twin sister in twin city Minneapolis. Her talent as a vocalist led her to New York to pursue a musical career, and she describes her work as “a base of classic R&B tweaked and stretched with electronic flourishes.” Over the last few years Ava has shared the stage and collaborated with Melissa Etheridge, Blood Orange / Dev Hynes, Carly Rae Jepsen, Solange Knowles, Chrisette Michele, and others, and is now in the midst of making a new solo record.
Penning a love song about Hairstory, Ava wrote, “When I used shampoo on my hair I needed three different tools to detangle it. Now I use my fingers! New Wash is a game changer.”
WHEN I USED SHAMPOO ON MY HAIR I NEEDED THREE DIFFERENT TOOLS TO DETANGLE IT. NOW I USE MY FINGERS! NEW WASH IS A GAME CHANGER.
Alyson Fraser is a special programs coordinator at Girls, Inc., and runs an Etsy shop (Alyson Nailah Designs) with hand lettered objects “to brighten your soul,” including a canvas that reads ‘I am a queen crowned in curls,’ and a tote inscribed ‘I love my hair.’ She writes: “Growing up, my mom was adamant about my sisters and I keeping our natural hair, so we wore our hair in braids. By the time we got to middle school my twin sister and I insisted that we chemically straighten our hair (typical middle school struggles!), especially because we didn't go to a very diverse school. We just wanted to fit in. By my freshman year of high school I was tired of it all so I decided to cut all my hair off, wear it natural and be myself.”
I NEVER REALIZED HOW LIGHT MY HAIR COULD FEEL.
After we introduced her to Hairstory products, she wrote again: “I just wanted to let you know that I used New Wash and Hair Balm this weekend, and it worked really well with my hair! My curls are defined, and I never realized how light my hair could feel. It was easy to detangle, and three days later my curls are still springy and not frizzy. Thank you for the products and for your time!”
Marti Ragan is a professional model with a confession: “When I first came to Hairstory, I was so nervous. I had never had a white person touch my hair before, ever. I remember telling Wes, “Whatever you do, just please don’t ruin my hair.” I was so scared but it ended up being so amazing.
I think black hair is the most versatile because of all the things you can do to it; you can blow it out, make it wavy, make it curly. High heat isn’t going to do much to it; it can withstand the super-tight ponytail, massive amounts of gel, hairspray, and be completely fine the next day. Black hair is like Superman, kind of invincible.
Now I have this product that I can use, my cousin who’s also half black and half white with a completely different hair texture can use, and my best friend whose hair is also completely different from mine can use. It feels nice to be included.
I really like New Wash, because for once there’s a product where I don’t have to go to one little section of the beauty supply store with stuff just for natural black girls. Now I have this product that I can use, my cousin who’s also half black and half white with a completely different hair texture can use, and my best friend whose hair is also completely different from mine can use. It feels nice to be included.”