Hairstory

What Makes New Wash Work?

CLEANSING

Aloe Barbadensis Leaf Juice cleanses pores, balances scalp pH, adds shine and softness, and has anti-inflammatory properties.

Simmondsia Chinensis (Jojoba) Seed Oil loosens and dissolves hardened sebum around the hair follicle that can cause hair loss, removes build-up from styling products, conditions, moisturizes, and softens hair and skin; brings out natural color and brilliance.

Oenothera Biennis (Evening Primrose) Oil removes soil and build-up, and nourishes dry hair.

Helianthus Annuus (Sunflower) Seed Oil is a cleansing agent that contains essential fatty acids and high levels of vitamin E to help protect against ultraviolet radiation, and moisturize hair.

Mentha Piperita (Peppermint) Oil has astringent properties and helps normalize oil production and stimulate circulation.

CONDITIONING

Stearamidopropyl Dimethylamine conditions without build-up, improves wet and dry combing, and provides static control.

Cetyl Alcohol is vegetable-derived; coats each hair strand, helps soften the scalp, and provides lotion-like properties without a greasy feeling.

Glycerin attracts water to hair and provides moisture.

Stearyl Alcohol gives a smooth, soft feeling to hair by helping the cuticle lie flat on the surface.

Dicetyldimonium Chloride provides excellent conditioning properties while improving wet combing and feel.

Equisetum Hiemale Extract's rich mineral content helps to strengthen and condition the hair shaft, provides shine and elasticity, and promotes circulation and rejuvenation with a soft, smooth, firming effect on skin.

Cetearyl Alcohol and Ceatereth-20 are oils emulsified in water with excellent conditioning properties.

Behentrimonium Methosulfate (Rapeseed Oil) is a naturally derived, conditioning wax that provides superior detangling.

OTHER

Keratin and Hydrolyzed Keratin are proteins that strengthen hair and protect it from environmental stress, sourced from New Zealand sheep wool fibers.

Rosa Centifolia (Rose) Flower Water enhances fragrance.

Menthyl Lactate cools and stimulates the scalp.