New Wash Challenge


We know that if it foams, it has detergent, and if it has detergent, it strips hair. But how do you demonstrate that?

Well, Steven Peterson, Hairstory Hairdresser, found a way. He dyed 4 bleached wefts blue. Keeping one aside as the control sample, he washed 3 of them 10 times, two with so-called color-safe shampoos (one with a French name that starts with K and the other a more mid-priced brand that ends with -Proof) and a third with New Wash. The results are astonishing. Right from the start, the shampoos strip color, and the foam rinses blue even during the 10th wash. New Wash, however, rinses slightly blue the first time, but very quickly runs clean.

We invite you to replicate this experiment called the New Wash Challenge, and to post your results on the Hairstory Hairdresser Facebook page. Everyone who participates will receive 1000 backbar points, and your Coach will even send you wefts. View Steven’s experiment and the protocol below. It may be the evidence you need to get reluctant clients to wash the New way.


The weft provided (or use your own, 100% human hair, lifted to level 9-10).

Direct dye; New Wash; 2 traditional shampoos that claim to be color-safe.


  1. Wash weft first.
  2. Cut weft into 5 sections.
  3. Leave 1 section as it is (A).
  4. Apply direct dye to the remaining sections (B, C, D & E).
  5. Leave B unwashed.
  6. Wash C with New Wash 10 times.
  7. Wash D with one shampoo 10 times.
  8. Wash E with the second shampoo 10 times.
  9. Blow dry C, D & E.
  10. Display all side by side to compare.

Where: Post photos or video of your results on the Hairstory Hairdresser Facebook page.

When: Why wait? Do it today.

Please fill out the form below to participate and to request wefts

Name *
Who is your coach?