Makeovers are more than exciting to watch unfold, particularly in the hair department, and especially if you’re a beauty junkie. With resources, anyone might be willing to step into a new wardrobe, but transforming your haircut and color takes commitment and courage for many. Despite the entertainment factor of a dramatic change, most of the hair transformations you see on television are rather simple. Whether they’re on a morning show, part of a longer program, or in an advertisement, typically makeovers feature women going through a major change, but there are few insights about her and even less about the process. Hairstory, a New York City brand and salon, is trying to change that—and our editors got to test it out.
First, a little background: Hairstory was created by Bumble and Bumble founder Michael Gordon, who came to the realization that some shampoos can be too harsh and that there's a simpler (and quicker) process for hair maintenance. “It’s not modern to be cluttered,” he says in a video on the company's website. “I honestly think in five years, people are going to go, 'Oh, God, remember when we used to wash our hair with shampoo?'” he says. As for the company's idea of what a transformation should be, look to the name: Hairstory. Every client has a unique story, and more often than not, the brand highlights them online and on social media. It’s all very forward-thinking, hence the excitement our editors had when they got to go into the salon for themselves. Megan Maquera, assistant art director at Allure, was first in line.
“I usually get a cut and then color at different times, so I was excited by the idea of having both done at once. I had heard so much about Wes and Roxie as a cut-and-color team, and seen so much on their Instagram feeds, that I felt like I could trust them,” she says. She’s talking about stylist Wes Sharpton and colorist Roxie Darling, a dynamic duo in the truest form who have been working together for years. Maquera was inspired by Chrissy Teigen’s piecey cut and was looking for a chop to punctuate her minimalist style. “I like the idea of my hair being a constant accessory to my look,” she says.
As you’ll see in our video documenting her day, the cut was a big change for her, considering the superlong length she started with. “Like anyone, I always get a bit nervous when going through a potentially dramatic change, but I just tried to keep an open mind and have fun with it,” she says. Sharpton talked her through the process of deciding on the specifics of the style, which she says eased her nerves.
For color, Darling brought her to what they called “champagne ash”—a shade that would complement Maquera’s skin tone and counteract the bronze tone that usually tries to peek its way through after dark hair is bleached. “In the past when I’ve tried to color my hair, I always felt like it was too bronze and not white enough. This is exactly what I had hoped for.” Success!
So how has her routine has changed? She’s totally into the brand’s New Wash, a one-step product that serves as a cleanser and conditioner. She admits to being infamous among her friends for taking the longest showers, so this saves time and energy. Plus, she says, it brings out the texture in her new cut. Otherwise, she hasn’t changed much. “The new cut and color was surprisingly easy to adjust to, maintenance-wise, and it’s doing exactly what I hoped it would do: adding a new ‘accessory’ to my everyday look,” she says. In short: same Megan, new hair.
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