Huffington Post: Sustainable Products That Actually Work

PressHairstory StudioComment


Think about the products you buy for your hair. Now imagine if you could substitute all of them with ONE simple and effective product that actually works. How would that feel?

You’d be saving money, space, materials, and... well, your sanity.

Hairstory offers only one option — New Wash. “I don’t think it’s modern to be cluttered,” says Founder Michael Gordon, “and I don’t think hairdressers can tell the difference between 90 percent of the products that are on their shelves.” 

New Wash is a detergent-free cleansing crème made with aloe vera extract and essential oils that clean hair without stripping it of its natural properties. As Gordon explains, “We’ve all seen skincare evolve to where women use non-foaming cleansers full of oils and extracts on their faces, instead of harsh soaps. Why then are we using it on our hair and scalp?”

Shampoo is a detergent. And detergent, whether natural or synthetic, is an irritant. “It dries and damages your hair before you even step out of the shower,” explains Gordon.

New Wash helps return your hair to its natural, child-like vitality. The way it was meant to be.


Subscribe to simplicity. Less is more. It’s time to reclaim your space, and that means thoughtfully cutting away what doesn’t serve you. 

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