We're here to help

Customer Service:


Phone: 646-725-0343

Estimated response time:

within 12 hours M-F 



Model Casting:

Click Here

Frequently Asked Questions 


New wash

What is New Wash?

New Wash is a revolutionary product that cleanses any and all types of hair and scalp without detergent of any kind (or suds) and that makes conditioners, treatments and masques obsolete. 

How does New Wash work?

New Wash was specially formulated as an alternative to traditional shampoo and conditioner products. While conventional shampoos often contain cleansing surfactants such as SLS or SLES that can damage hair, New Wash offers both cleansing and conditioning benefits in one. Instead of using such surfactants, the non-foaming formula cleanses the hair and scalp with a combination of essential oils combined with carefully chosen vitamins, extracts and lightweight conditioners to create a perfect hair washing experience… the result being healthy, vibrant, rejuvenated hair.

How do I use New Wash?

Thoroughly wet hair in the shower. Pump into palms, rub hands together and apply evenly through hair and scalp; it should feel well coated. Amount varies with hair length and density: It’s important to use enough and impossible to use too much. Make it an experience – massage it into the scalp and roots and let it sit for a bit. Rinse really, really well, and forget about the conditioner. Yes, it’s the truth – NO MORE CONDITIONER, EVER.

Why is conditioner unnecessary?

Think of conventional conditioners as fabric softeners; if you don’t cause the dryness and roughness in the first place you don’t need them! New Wash renders hair increasingly healthy, smooth, soft and vibrant – making conditioners and masques obsolete.

How often should I use New Wash?

Use it every time you wash your hair – once a week, every day or three times a day – it is impossible to overuse. Over time you might find that you don’t need to cleanse as much as you used to because your scalp will stop over-producing oils caused by the prolonged use of detergents.

How long will it take to feel a difference using New Wash?

Some people feel a huge difference after the first use. Others with more damaged hair or a less healthy scalp (like most of us who have been subjected to shampoo our whole lives) will experience gradual improvement, as when adjusting to a new skincare regimen or diet. Remember: Using shampoo will set you back to square one.

Will New Wash weigh down hair or build up?

No buildup whatsoever will occur with proper use of New Wash. This is very different from those cleansing conditioners containing silicone which does build up when applied to wet hair.

Does New Wash help preserve color?

Hairstory New Wash is the best cleanser for the color-treated – we call it the colorist’s soul mate (and our colorist, Roxie Darling, insists her clients use nothing else). It is formulated to leave larger color molecules behind where they belong (even reds, the most prone to fading). And, you won’t suffer damage from detergents.

Will New Wash fade oil based color?

No. New Wash is safe to use with oil based color.

Is New Wash safe for use after a Keratin treatment?

Yes, our chemists assure us that New Wash is perfectly safe after a Keratin treatment. But more to the point, it may leave you wondering why you thought you needed one.

Does my colorist need to use the color brand’s shampoo? Can I bring my New Wash to the salon?

Our colorists use nothing but New Wash in all phases of the color process to spectacular effect. Please bring your New Wash to your next color appointment (and encourage your stylist to investigate Hairstory). The more people who take a stand against detergent, the better; The only use we have for shampoo is to strip unwanted color from hair instead of bleaching.

New Wash costs more than I usually spend. Is there a savings buying one product?

New Wash is a premium product formulated with the highest quality ingredients. However, it means you no longer need conditioner or masque, so it is actually very economical – one product versus three. You will save money, time, energy and water (shorter showers).

How does New Wash differ from “co-wash” products like WEN?

Since WEN gained national recognition, many companies have jumped on the “co-wash” bandwagon. The term originated in the curly community, and basically means rinsing with conditioner instead of starting from scratch with shampoos. The term co-wash is in and of itself confusing to consumers (maybe that is the point): First, no one should be cleansing hair with strictly conditioning products because there is no cleansing happening whatsoever; they will inevitably build up in a few weeks and make hair feel heavy and greasy. Second, it’s marketed to certain demographics – curly or wavy hair, but why? Third, when most people think about a co-wash product they assume it’s good for them, meaning no harmful or harsh ingredients – another misconception. Most co-wash products on the market still contain some kind of surfactant. Surfactants = detergent. Detergent = problems.

Does New Wash contain nuts, soy, wheat or gluten? 

No, New Wash does not contain nuts, soy, wheat or gluten.

Is New Wash vegan?

No, New Wash is not vegan due to Keratin (a protein derived from sheep wool) in the formula.

Is New Wash safe for children?

Yes, all four products are ideal for children (we use it on ours).  

Can I use New Wash on my body?

Yes! Wash with it, shave with it, and remove makeup with it. It cleanses skin without drying or stripping and leaves it soft and moisturized.



Styling Products

What is Hair Balm?

Hair Balm is a nourishing, moisturizing creme that we recommend for air-drying rather than blow-drying (when you would use Dressed Up). It enhances natural texture, and is great for any type of hair and particularly effective if dry, highly colored or bleached.

How do I use Hair Balm?

Start with a small amount and add more as you need. Work evenly into damp hair, comb into shape or finger-style. Let dry and add more to create more texture. On dry hair, work through evenly to create separation and control flyaways; great after a blow-dry.

Does Hair Balm contain nuts, soy, wheat or gluten?

Yes, Hair Balm contains hydrolyzed soy protein, hydrolyzed wheat protein and hydrolyzed wheat starch.

What is Dressed Up?

Dressed Up is a styling lotion designed for blow-drying to protect from heat damage, hold shape, and create body without a crispy or gummy feel.

How do I use Dressed Up?

Work evenly into damp hair. Blow-dry section by section with a round brush for volume. Use a flat brush for sleekness. Dressed Up protects from heat damage when curling or ironing.

Does Dressed Up contain nuts, soy, wheat or gluten?

Yes, Dressed Up contains hydrolyzed soy protein.

What is Undressed?

Undressed is a light spray that offers a bit of structure and encourages natural texture. It is a very refined improvement on yesterday’s salt sprays, and a modern approach to dishevelled looks.   

How do I use Undressed?

It couldn’t be simpler. Spray on damp or dry hair. Start with an amount you’re comfortable with, and the more you spray (don’t be shy about layering) the more you’ll see the effect. Your hair will continue to feel soft while enjoying incredible texture.

Does Undressed contain nuts, soy, wheat or gluten?

Yes, Undressed contains hydrolyzed wheat protein and wheat starch.


General Product

Is the Hairstory fragrance synthetic?

No. We created a natural fragrance made of essential and natural oils including Ylang Ylang, Clove Leaf, Rose, Guaiacum Wood, Pelargonium, Bois de Rose, and Balsam Peru.

Are Hairstory products organic?

We chose to formulate with the highest-grade (and expensive) ingredients available, and some are certified organic (as listed on product boxes). Formulating 100% organic products would have made the costs prohibitive; in addition, organic ingredients can vary in quality and availability and cause inconsistency in formulation and performance.

Why aren’t Hairstory products available as samples?

Samples are a waste of time, money and material. The small amounts they contain may not be enough to demonstrate the effectiveness of a product, and in our case devalue something special.

Why aren’t Hairstory products available in travel sizes?

We believe that making products in travel sizes is both a waste of resources and a source of more waste. We encourage you to dispense Hairstory products into travel containers you may already own; join our New Wash Club to receive a 20-oz pouch to refill all of your containers (consider reusing your 8-ounce bottle for use at home).

Are Hairstory products tested on animals?

No, we have tested our products extensively on our own heads, our friends, family, and models, never on animals (although our chemist insists New Wash is perfectly suitable for pets).

Where are Hairstory products made?

Our products are made in the USA.

How do I find a Hairstory Hairdresser near me?

Send us an email to with your address and we’ll do our best to match you with a hairdresser nearby. If you know of independent hairdressers who would be interested in Hairstory, encourage him or her to visit and join the revolution.

Where do you ship?

We currently ship to the US and Canada, but we are exploring affordable methods to reach customers in international destinations.

When will you ship outside of the United States and Canada?

We are currently working on making this possible. You can fill the form out below and we will inform you when the product is available to be shipped to your country.

Name *


new wash club

What is New Wash Club?

New Wash Club is a service we provide to ensure that people who love New Wash (like you, we hope) never run out. Members receive automatic shipments of New Wash at a frequency they select, a handsome aluminum dispenser that holds 20 ounces, and a 20-ounce refill pouch.  

Why would I want to join New Wash Club?

Become a New Wash Club member if you want the convenience of automatically receiving a supply of New Wash, the efficiency of refilling a reusable container, the virtue of creating far less packaging waste, and the savings of 10% per ounce.


How do I change the frequency of my New Wash Club order?

Changing the frequency of your New Wash Club order is easy. Simply go to and log in. You will be in Account Settings. On the left side of the page you will see “New Wash Club Orders.” Click on that link and you will be able to edit many aspects of your order, including the frequency. Click “Save.”

How do I suspend or change the ship date of my next New Wash Club order?

If you’d like to have your New Wash Club order shipped earlier, later, or suspended while you are away, please email our Customer Service at or call 646-725-0343 and we will make that change for you.

How do I cancel my New Wash Club membership?

To cancel your New Wash Club membership altogether, simply go to and log in. You will be in Account Settings. On the left side of the page you will see “New Wash Club Orders.” Click on that link and click on the box at the center of the page that says “Delete New Wash Club.”


Order Management

How do I place an order?

You can purchase any of our products right from this site. Click “Shop” at the top of the page and explore our product pages. If you learned about Hairstory from your hairdresser or a blogger, please be sure to enter their name as your referrer when prompted.

Why do I need to register?

Hairstory is primarily a professional hair care product line, which means most of our customers learn about it from their hairdressers. We need clients to register because we pay commissions on all sales to the hairdressers who refer their clients to us. Although some people learn about us from friends or the press, we ask those people to register as well in case they are associated with a Hairstory Hairdresser.

What does ‘Who referred me?’ mean?

If a Hairstory Hairdresser suggested you join us, he or she is the one who referred you and will earn commissions on purchases (if you’re a client), or on your sales (if you are a hairdresser or Star Client). So it’s very important you let us know who told you about us.


How do I track the status of my order?

Every weekday night, we send out emails with tracking information to everyone whose orders shipped from the warehouse that day. Just click on the tracking number and you should be taken directly to information about your order on the UPS website. Save this email until your products arrive.

How do I change my order?

We prepare most orders for shipment on the same day they are received. If you realize you made an error, please reach out to our Customer Service immediately at 646-725-0343. If you wait until the next day, chances are your order will already be on its way, and we won’t be able to change it.

How do I cancel my order?

We prepare most orders for shipment on the same day they are received. If you want to cancel your order, please reach out to our Customer Service immediately at 646-725-0343. If you wait until the next day, chances are your order will already be on its way, and we won’t be able to cancel it. However, you can return it to us within 30 days of the purchase date and receive a full refund.

How can I get a refund?

If you are not entirely satisfied with your purchase, return it within 30 days of the purchase date to exchange it or receive a full refund. For a full explanation of our return policy, click here.

Do you conduct business internationally?

Currently, our business is within the United States and Canada. We plan to expand eventually to other countries. You can fill out the wishlist located in our General Products Section. Stay tuned. 




I can’t log in.

Your email address is your login ID. When you register the first time, we ask you to create a password. If you are having trouble logging in, just click on the link below the login box that says, “Forgot your Password?” Enter your email address in the box, and we will send you your password. If that doesn’t work, please reach out to our Customer Service.


I forgot my password.

If you forgot your password, just click on the link below the login box that says, “Forgot your Password?” Enter your email address in the box, and we will send you your password. If that doesn’t work, please reach out to our Customer Service.

I want to change my password.

Changing your password is easy. Simply go to and log in. You will be in Account Settings. On the right side of the page you will see “Password.” Click “Edit” and change your password.


Hairstory Studio

How can I be a Hairstory model?

If you would like to apply to be a Hairstory model, send us an email with your hair story in brief and a current photo to

Who should I contact with press inquiries?

For inquiries by members of the press, please send an email to


Can I make a hair appointment at Hairstory Studio?

No. Hairstory Studio is a private space, and while hairdressing happens here daily (as you readers of can appreciate) we are not open to the public. However, guest hairdressers who help make hair stories happen do take clients around New York City and other parts of the country from time to time. Contact us at and we will try to point you in the right direction.




How do I sign up to be a Hairstory Hairdresser?

Simply click “Join” on the Homepage, and on the next page click “Hairdresser.” The following page will explain the opportunity for independent hairdressers. When you are ready, click “Join the Revolution” and complete your registration by supplying the information requested.



Can I try New Wash before before committing to becoming a Hairstory Hairdresser?

Yes, just follow the above steps for signing up. You will have the option to either go ahead and purchase an opening order kit or receive a complimentary 8-ounce bottle of New Wash to try before making a commitment.

Can I have a Samples of the product?

Samples are a waste of time, money and material. The small amounts they contain may not be enough to demonstrate the effectiveness of a product, and in our case devalue something special.


Purely Perfect

What happened to Purely Perfect products?

The simple answer is that Purely Perfect has now become Hairstory. With Purely Perfect Cleansing Creme, which launched in 2013, we knew we were onto something – those magazine headlines don't make themselves up. We had a product that people loved but we reached a point where we knew things weren't right: the packaging design didn’t reflect how revolutionary the product was; the pumps broke way too often; our usage instructions were misleading, and the name wasn't exactly memorable. So we changed.

Cleansing Creme is now New Wash.

Foundation Creme is now Hair Balm.

Smooth Finish is now Dressed Up.


How does New Wash compare with the former Purely Perfect Cleansing Creme?

The intention of Cleansing Creme and New Wash is the same: to provide the new way to wash hair. We updated the formula to make New Wash even better:

• New Wash is easier to use – still rich and creamy, but much easier to distribute through hair.

• We added more beneficial extracts: Lavender as an antiseptic, Nettle and Chamomile for shine, and Calendula to soothe the scalp and repair dry hair.

• We upgraded the pump to work reliably and efficiently.

And of course, you still won’t need a conditioner or masque!

How does Hair Balm compare with the former Purely Perfect Foundation Creme?

Hair Balm is an improved version Foundation Creme and with a slightly different viscosity that makes it easier to distribute through hair. We also added more beneficial extracts: Lavender as an antiseptic, Nettle and Chamomile for shine, and Calendula to aid the scalp and repair dry hair.

How does Dressed Up compare with the former Purely Perfect Smooth Finish?

Dressed Up is the key to a great blow dry, just as Smooth Finish was. We also added more beneficial extracts: Lavender to calm and soothe, Nettle and Chamomile for shine, and Calendula to aid the scalp and repair dry hair.


Shampoo Facts

Why is conventional shampoo bad for hair?

All shampoos contain detergent. It doesn’t matter if they are sulphate-free, paraben-free, or what they cost; detergent damages hair by stripping it of natural oils, creating frizz, dryness, and depleting color. Hair is left perpetually thirsty and dependent on conditioners to soften it. Plus, the scalp constantly produces oils to compensate, and hair can quickly become greasy.

Sodium Lauryl Sulphate (SLS) is a synthetic detergent (cleaning agent) and surfactant (which often foams). It is used in car wash soap, engine degreasers and floor cleaners, and is found in a wide range of personal care products, including shampoo because of its cheap, highly effective cleansing and foaming (foaming does not improve the ability to clean, but is added for aesthetic reasons). Some companies have started to avoid using SLS. However, they have replaced it with ingredients that are considered “milder” and “gentler” than SLS, such as SLES (Sodium Lauryl Ether Sulfate) or Glucosides. Many brands boast that “naturally derived” surfactants are less harmful, but in actuality they still strip, dry and ravage hair.

Other names for SLS (that can be sneaked onto an ingredient list): Sodium Dodecyl Sulphate, Lauryl Sodium Sulphate, Sodium N-dodecyl Sulphate, Lauryl Sulphate Sodium Salt

Examples of Glucosides: Decyl Glucoside, Coco Glucoside, Lauryl Glucoside, Cetearyl Glucoside



What does sulfate-free mean?

Sulfates are synthetic cleansing agents and although they are really good at getting rid of dirt they also take away moisture, natural oils and leave the hair strand in pretty rough shape. Sulfates, like parabens are compounds that have been widely used in products for many, many years. There is a reason to be mindful, and people react differently to different chemicals, but what most people don't know is that making a sulfate-free shampoo isn't enough; many sulfate-free shampoos can actually do more harm than good. They can leave hair extra dry, strip hair of its strength, leave it tangled and increase the amount of frizz. Beauty companies decided to stop using the harshest of sulfates, but instead of finding something better, they simply replaced one synthetic ingredient with another, and in many cases the alternative can be more harsh, not more gentle.


What is dry shampoo?

Dry shampoo is typically a powder made from various starches such as rice, wheat or oats, or in some cases powdered clay. It does not cleanse in the traditional sense, but absorbs oils from hair when applied and then brushed out. Most people use it as a supplemental cleanser to refresh hair between washing.



Please email resumes to

Talent community

Join our talent community to receive specific opportunities that match your career interests and other relevant news. Please email resumes to