Designer and photographer Steve Hiett’s work showed up on the cultural radar with a book called Models Manual that he designed for Arthur Elgort, one of the most influential American photographers of the ’80s and ’90s. It blew people away with his expressive graphics, and it is still a reference point for anyone in fashion and beauty. But let's back up a bit. Hairdresser Tony Kelley had an idea for a shoot with a tech-savvy gang of neo-goth girls, which turned out to be very fluid and intuitive. The combination of Tony’s work, the casting, the clothes, the venue (the Newtown Creek Wastewater Treatment Plant in Greenpoint, Brooklyn) was pretty inspiring. And when we looked at the pictures, it seemed like a job for Steve to put into a story. We didn’t give him much direction except for the title ‘Goth Girls.’ Tony had written his piece; Clara Rae, our makeup artist, had written hers, and when we got the layout back from Steve, the title had become ‘Girl Go,’ which none of us questioned because ‘go’ seemed the better word to encompass all of Tony’s ideas.
Anyway, we’re very excited to show you this story about how style is appropriated and interpreted by young people, and it makes a strong statement about hair. It’s a chance for us to show something in a somewhat out-there, thought-provoking, and hopefully memorable way.