Why should you visit us?
Conveniently located in the heart of the Union Square/Flatiron district, the press has called our space “the Warhol Factory of hair” and “New York City’s Coolest Hair Salon” and we think you just might agree. Hairstory Studio is also headquarters for the entire company, and we do everything here from product development to customer service to shooting hair stories. Come and meet the entire team and learn more about the future of hair care, our new business model for hairdressers, and how our mission to make shampoo obsolete is just the beginning.

What is New Wash?
New Wash is one exceptional and revolutionary hair cleanser that works on ALL types of hair versus hundreds of traditional, specialized – and damaging – shampoos. Instead of detergent, New Wash cleans with a proprietary blend of essential oils and saturated fatty cleansers to make shampoo (and conditioner and masque) obsolete.

What's next?
We dare you.
Go cold-turkey on the bubbly stuff.
Use only New Wash for 30 days (no shampoo, conditioner, or masque).
Share your journey by posting regularly on social media.
Before: Document the products you'll be replacing.
During: Post a photo after you wash and style.
After: Love it? Not so sure? Don’t hold back.

How can you benefit?
If you love New Wash, we’d love to introduce more of our products to you and discuss how you can sell them to your followers. But first things first: Get in touch.