What is Hairstory?
Hairstory is the future of hair care, the antidote to our industry’s excess, and a new business model for hairdressers. We asked some provocative questions about hair and came up with some surprising answers: Is shampoo the best way to wash hair? (No. It’s the worst.) Why are there so many shampoos for every type of hair imaginable? (Simple: Marketing.) How many hair products do we – or even the best hairdressers in the world – actually need? (About 6, tops.)

What is New Wash?
New Wash is one exceptional and revolutionary hair cleanser that works on ALL types of hair versus hundreds of traditional, specialized – and damaging – shampoos. Instead of detergent, New Wash cleans with a proprietary blend of essential oils and saturated fatty cleansers to make shampoo (and conditioner and masque) obsolete.

How can you help?
We dare you.
Go cold-turkey on the bubbly stuff.
Use only New Wash for 30 days (no shampoo, conditioner, or masque).
Share your journey by posting regularly on social media.
Before: Document the products you'll be replacing.
During: Post a photo after you wash and style.
After: Love it? Not so sure? Don’t hold back.

How can you benefit?
If you love New Wash, we’d love to introduce more of our products to you and discuss how you can sell them to your followers. But first things first: Get in touch.