- Edition 1, Chapter 1.1 -


This is where the magic happens. Hairstory Studio in NYC has been described as “The Warhol Factory of Hair,” and is equal parts product company, think-tank, photo studio, and production house. The Studio has become the go-to place for stylists and hair-enthusiasts alike, housing and hosting some of the most accomplished talent in the industry. These creatives have joined together in hopes of challenging beauty stereotypes through the art of cutting, coloring, and styling hair.

Tired of seeing hair product companies producing imagery saturated with retouching, hair-extensions, and showcasing altogether unrealistic beauty standards, we turn the focus of our content onto real people with real hair. Propelled by the Hairstory product line, and the belief that less is more, Hairstory has become synonymous with thinking outside the box. We are fortunate to welcome people from all walks of life into our studio for fresh cuts, color, and portraits. We are happy to share with our audience not only their images, but their personal stories as well, proving our case that everyone has a Hairstory – and that we help rewrite them.

[Editor's Note, 04.17: Our new studio in Manhattan's Flatiron District is full of the same energy and enthusiasm but not quite as posh. And we wear shoes.

We believe that as a company aiming for honesty, transparency, and a better and more natural approach to hair products, actions speak more loudly than words. This is why we strive to be conscientious of the way we live our lives, both off and on camera. And so, with this philosophy, here are a few things you should know about us: 

 Visiting the studio should be immersive and relaxing.

When visitors arrive, we ask that they remove their shoes. In exchange, we offer Moroccan slippers to make them feel more relaxed and at home. Tea and coffee are served and our library of books and magazines is expertly curated to inspire.

A family that eats together, stays together.

Hairstory is as much a family as it is a workforce. During our shoots we believe it’s important that everyone come together for a good, healthy meal. We share food, stories, and a little laughter, because what better way to break the ice with your guests?


We strive to love ourselves mind, body, and soul.

We are proponents of self-improvement, with physical, mental, and emotional well-being the keys to a highly functional team.

We love what we do.

We believe it’s important to find your passion and practice what you love. Individually (and collectively) we are confident in the work we create, the products we’ve developed, and the people who make us who we are. We champion personal and professional growth, constantly raise the bar on our own work, and, of course, have fun while we’re at it.


Behind the Scenes 

For more behind-the-scenes and sneak peeks inside the studio, follow us on Instagram: @hairstorystudio